Marketing Artificial Intelligence Institute
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Content strategy is a game-changing part of marketing. But it can be incredibly time-consuming to plan months of content in advance—not to mention the background work, like detailed persona research, content auditing, and evaluating competitors. And many marketers struggle with this process.
Nobody likes to realize they’re wasting their time. But some interesting statistics show that marketers might be spending far too much time on emails. Get this:
Ever played darts? Ever played darts… blindfolded? Odds are, you’re not hitting a bullseye when you have no visibility into your target. Sure, you might have a general sense for the direction you need to throw. And you might even get lucky once in a while. But you’re definitely not going to win that game.