artificial intelligence in marketing

InsideSales.com recently released its State of Artificial Intelligence for Sales and Marketing 2018 Report. Based on responses from 600 business professionals, the report dives into what leaders need to know about the coming revolution of AI in sales. We’ve highlighted the three most important findings for marketers below, but download the full report for more information on what AI trends have leaders most concerned, most excited, and more.

At the Marketing Artificial Intelligence Institute, we are constantly reading through the latest AI reports and in 2018, there were a lot of them. Keeping up to date with every prediction can be exhausting. To help, we rounded up the most resounding takeaways below.

We’ve seen a lot of AI advances in the past year. Google Smart Compose moved beyond recommending “Thank You” in an email response to fine tuning the technology that drafts lengthy pieces of text. Undergraduate degrees in AI are now offered by Carnegie Mellon, the first to unveil this type of curriculum. And we’ve seen predictions that AI will be as impactful as the steam engine.   Yet, we’re still in the infancy of AI adoption. With all the AI hype throughout 2018, what information did marketers find the most valuable? We’ve rounded up the top 10 most-viewed posts from the Marketing Artificial Intelligence Institute to determine what made the biggest impact this year.

Marketing Artificial Intelligence Institute founder Paul Roetzer and HubSpot co-founder and CTO Dharmesh Shah shared the stage at 2018 IMPACT Live to answer audience questions about marketing technology in general, and artificial intelligence in particular. You can watch the complete fireside chat here, and read some of the highlights below.

We are surrounded by AI every day and don’t pay much attention to it. Our lives are automated more and more as months and years pass, but as marketers, we struggle to implement AI at work. How do we get started?

Ever feel like you’re just throwing marketing efforts out into the world, hoping they’ll stick to a stranger that will eventually become a customer? STOP! You need a more personalized approach. Even if you’ve mastered crafting buyer personas and the art of A/B testing, chances are you’re still wasting a lot of time that could be better spent. Luckily, there’s AI that might be able to help with that. Marketo has joined the ranks of sales and marketing platforms attempting to end this offense–and the extensive time needed to perform it–by personalizing marketing efforts with artificial intelligence.