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Learn Directly from Marketing and AI Experts

In our free webinars, industry leaders teach you how to understand, pilot and scale AI

Live and On-Demand Webinars

[Live - June 30, 12pm EST] State of Marketing and Sales AI - 2022 Report Findings

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The future is coming…and for marketers, it’s already here. Artificial intelligence is pushing martech to unimaginable heights, and there’s no slowdown in innovations and improvement. This disruption is happening as we speak, altering entire industries, business models, and careers.

That’s why Marketing AI Institute and Drift have teamed up to publish the 2022 State of Marketing and Sales AI Report. The report contains insights from hundreds of marketing and sales professionals on their awareness, understanding, and adoption of AI. And we’re revealing the findings during a special webinar on June 30 at 12pm ET.

This report is the only research of its kind and delivers unparalleled insight into how marketers actually understand and use AI—information that is critical to any marketing or sales leader who wants to future-proof their business and career.

During the webinar, Marketing AI Institute founder and CEO Paul Roetzer will discuss the 2022 report with Aurelia Solomon, Senior Director of Product Marketing at Drift. They’ll break down the key findings from our research, plus the top AI use cases that our survey respondents revealed they’re looking for. Every webinar registrant will also receive a copy of the report after the webinar.


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[Live - July 7, 12pm EST] Intro to AI for Marketers

This 30-minute live online class shows you how. In it, Marketing AI Institute founder and CEO
Paul Roetzer will teach you exactly how to understand and get started with AI.
During the class, you’ll learn:intro-to-ai

  • What AI is, and why it matters to marketers.
  • How to identify AI use cases.
  • How to find and evaluate AI technology vendors.
  • How to classify AI applications within the five levels of the Marketer-to-Machine ScaleTM.
  • What business outcomes AI can help you achieve. 
  • How to measure the value of AI tools on your company’s efficiency and performance.
  • How to prepare your team for piloting and scaling AI.
    Register Now

[On-Demand] How AI Unlocks Value from your Single Source of Data Truth

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With a data cloud, data can be activated and AI and Machine Learning can be applied to power segmentation models, optimize marketing ROI, and forecast pipeline. In this webinar, discover why and how a data cloud can be the foundation for your data-driven marketing strategy. 

During this webinar you'll:

  • Learn best practices for how IT and marketing must collaborate and build scalable solutions to deploy AI
  • See case studies on how current B2C and B2B clients are leveraging the Data Cloud to deploy AI to improve customer experiences and achieve greater return on marketing spend
  • Understand how Snowflake Data Cloud is used to integrate disparate marketing, customer, and operational data sources to build a customer 360-degree view.

This webinar will be led by Julian Forero and Lourenco Mello from Snowflake's product marketing team, and Paul Roetzer, Founder and CEO of the Marketing AI Institute.

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[On-Demand] AI for CMOs: The Real World Playbook for Digital Transformation


Based on original research from Marketing AI Institute and Persado’s upcoming AI for CMOs report, you’ll come away from the webinar with:

  • A comprehensive understanding of what AI is, how it’s different from your typical martech, and how it can help you in new and revolutionary ways.
  • A list of real-world use cases for AI in marketing, including advertising, analytics, content marketing, customer experience, e-commerce, email marketing, social media marketing, and SEO.
  • A 10-step framework for adopting and scaling AI in the enterprise. 

This webinar is led by Asma Stewart, VP of Marketing at Persado, and Paul Roetzer, Founder and CEO of the Marketing AI Institute.

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[On-Demand] How to Make Outdoor Your Best Marketing Channel with AI

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OOH includes transit media, street media, and airport media. Think about reaching your customers in shopping malls, grocery stores, healthcare centers, gas stations, bars, and retail locations. 

Artificial intelligence can help you reach your customers and ideal audience where they're spending their time...and target them as you've never been able to before. Join Tim Rowe, Chief Strategist at OneScreen.ai, as he shows the near-limitless potential of OOH campaigns using AI. 

See AI in Action when Tim explains how AI-powered out-of-home campaigns can help you:

  • Reach the right audience at the right moment
  • Leverage and provide data without sacrificing creativity

  • Extend your digital marketing beyond handheld devices and computer screens


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[On-Demand] How to Dominate Your Next Conference
Using AI +Out-of-Home Advertising

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Out-of-home marketing is changing with the help of AI. And now is the time to integrate smarter OOH into your marketing mix.

Jeanne Hopkins, CRO of OneScreen.ai, explains how you can drive traffic to your event, to your booth, and to your website, with out-of-home (OOH) advertising. OOH is not just billboards anymore —and it’s far from old school. With the help of AI, OOH gives marketers the power to target prospects and measure impact like never before.

OOH can be your conference domination secret whether you’re a venue manager, event organizer, sponsor, or exhibitor. Join the webinar to learn how to integrate your brand with the real world and generate maximum attendance at your next conference.

Even if you’re not marketing events or conferences, this webinar can help all brands develop more strategic and intelligent OOH advertising plans.


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[On-Demand] AI in Action Event Series

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Our AI in Action series is a free online series - designed to help marketers understand and apply AI.

Get a behind-the-scenes look at how AI technology works through educational demonstrations from leading AI-powered technology solutions partners. Learn how to cut through the AI hype to better vet AI-powered marketing technology companies, explore top AI use cases, and discover how to drive real business results through smarter marketing technology. 

The AI in Action series is open at no cost to everyone who wants to learn about AI, and experience how it can reduce costs and accelerate revenue in their business.

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[On-Demand] Human + Machine: The Future of Content is Coming

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Without the density of in-person gatherings, engaging, empathetic content is necessary to connect with consumers. With millions of messages pushed into the market each day, brands must be strategic in their approach to creating authentic relationships through language. Marketers must embrace empathy as a cornerstone of their communication strategy in 2022.

Content marketing pioneer, Ann Handley, Chief Content Officer at MarketingProfs, and Assaf Baciu, Co-Founder and SVP of Product at Persado had a great conversation discussing: 

  • How to use empathy in marketing to reach consumers on a more personal level, using consumer data, emotion, and AI.
  • What AI-first actually means, and what steps market-leading organizations must take to prepare for this innovative new approach.
  • Why marketing leaders need to upskill employees and prepare them for working side-by-side with AI before they get left behind.

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[On-Demand] AI + ROI: How to Measure the Impact of AI on Your Marketing & Sales Pipeline

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As the saying goes, "If it's worth doing, it's worth measuring." And when it comes to justifying your investment in AI, that’s doubly true. While you might see the promised land with AI — from shrinking SLAs to increased meetings — management needs more convincing. 

Drift’s VP of Product Marketing, Ronell Hugh, joined us for a great webinar where he taught us all how to show the financial impact and qualitative results of your AI technology.  

During this webinar you’ll learn: 

  • Examples of how enterprise companies are using Conversational AI to drive revenue
  • How to show the impact of AI on your pipeline
  • Best practices to drive more benefits from AI

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[On-Demand] How to Align Marketing and Sales and Exceed Your Goals with Conversational AI

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Conversational AI can help both sales and marketing and can enhance their relationship. Conversational AI provides personalized experiences for buyers – 24/7 – to help your team scale their activities, qualify buyers, and work more efficiently together.

Join Drift’s Kyle Bastien, Director of Business Value, and Aurelia Solomon, Director of Product Marketing, to discover how AI generates pipeline while helping your marketing and sales team meet their goals.

During this webinar you’ll learn:

  • The secret to aligning marketing and sales around shared goals
  • How Conversational AI handles common roadblocks  
  • Examples of how you can use AI to engage your buyers around the clock


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[On-Demand] AI in Action Event Series

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Our AI in Action series is a free, six-part online series - designed to help marketers understand and apply AI.

Get a behind-the-scenes look at how AI technology works through educational demonstrations from leading AI-powered technology solutions partners. Learn how to cut through the AI hype to better vet AI-powered marketing technology companies, explore top AI use cases, and discover how to drive real business results through smarter marketing technology. 

The AI in Action series is a MAICON 2021, this series is open at no cost to everyone who wants to learn about AI, and experience how it can reduce costs and accelerate revenue in their business.

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[On-Demand] Use AI to Find Your Best Prospects

LeadCrunch LP

B2B companies need good leads like people need air to breathe. For sales teams, generating pipeline is a manual, time-consuming and random process. B2B sales has evolved rapidly in the last 20 years, but no one has solved the problem above the funnel - until now.

LeadCrunch CEO, Jonathan Spier, is here to help.

In this webinar from Marketing AI Institute and LeadCrunch, we discussed:
- Why legacy B2B lead generation and demand generation programs fall short.
- How AI can find missed opportunities, reduce waste, and accelerate revenue.
- How marketers, BDRs, and sales professionals can use AI to generate better B2B leads at scale.


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[On-Demand] Human-Centered AI: The Superpower Marketers Need to Harness in 2021

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During the webinar, Cal Al-Dhubaib, CEO & AI Evangelist, Pandata, discusses how to leverage AI tools to make your marketing more human. During the webinar, you will also learn:
  • How organizations are using AI to humanize their brands at scale. 
  • The role of the AI Translator, why it matters, and how marketers can benefit from having one on their team. 
  • To identify opportunities to pilot marketing AI and get started now.

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[On-Demand] How to Choose an Intelligent Attribution Model

Screen Shot 2021-02-18 at 1.34.26 PMWatch as Trust Insights experts discuss how to prove the ROI of your marketing efforts.  

Attribution modeling is the solution to demonstrate marketing’s impact on your business's bottom line. It assigns credit to critical touchpoints in the customer journey, and it helps marketers understand what's working and what's not. Trust Insights co-founders Katie Robbert and Christopher S. Penn lead you through three different types of attribution models. You will also learn:
  • Why attribution modeling matters. 
  • How to navigate model selection and evaluation.
  • Key factors to focus on in each model. 

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[On-Demand] 2021 State of Marketing AI Report: Entering the Age of Intelligent Automation 

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Watch as Marketing AI Institute and Drift unveil unparalleled insights into the awareness, understanding, and adoption of AI throughout the marketing industry.

Hosted by Paul Roetzer, Founder and CEO, Marketing AI Institute, and Maggie Crowley, Director of Product Management at Drift, the webinar will present key findings from the research, plus what it means for marketers moving forward. The webinar also includes a Q+A session to address audience questions. 

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[On-Demand] Deploy Smarter Advertising with Pattern89 + AI 

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Join Marketing AI Institute and Pattern89 for an exclusive webinar that shows you how to use AI to predict your top-performing marketing creative.

Everyone's craving predictability, and with artificial intelligence, marketers can have it.

Despite the ups, downs and ever-changing trends, AI already knows what creative decisions will help you win in 2021. By analyzing billions of advertiser data points, it can predict what creative to use in your campaigns...before they ever launch. 

In an exclusive, on-demand webinar, leaders at Pattern89 and the Marketing AI Institute will teach you: 

  • What creative to use, and what to avoid, today and tomorrow.
  • How AI is the key to understanding your audiences in every campaign and funnel stage.
  • Why trusting the data-backed insights of machine learning will make you an even better advertiser.

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[On-Demand] Grow Smarter with HubSpot + AI 

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Discover how to harness the power of AI + HubSpot. 

Marketing AI Institute and PR 20/20 founder and CEO Paul Roetzer is joined by Kevin Walsh, Group Product Manager of Artificial Intelligence at HubSpot, to pull back the curtain on how companies can use HubSpot + AI to grow better and grow smarter. 

In the webinar, Grow Smarter with HubSpot + AI, you’ll get actionable insights you can’t get anywhere else—from experts on the frontlines of HubSpot + AI.

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[On-Demand] Transforming Marketing Using AI and Data 

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Discover how to use data and AI to drive marketing results. 

Presented by Mobilewalla SVP, Marketing Laurie Hood and hosted by Marketing AI Institute CEO Paul Roetzer, the webinar is a must-attend for business leaders who want to build a competitive advantage with AI and data.

In this webinar, you’ll learn how to use data and machine learning to increase the impact of your marketing programs.

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[On-Demand] From Content to Conversion: Why Conversational Engagement Is Your Quickest Route to ROI

Learn how to use AI-enabled chat in your marketing.


McKinsey found businesses who provide outstanding digital experiences to their buyers are more than twice as likely to be chosen. But the reality is that B2B websites aren’t built for the customer-led, always-on digital experience buyers have come to expect.

Join Drift’s Mark Kilens and Kyle Bastien to learn:

  • How to use AI enabled chat to start and continue conversations with your buyers at every stage of their buying journey.
  • Why immediate buyer engagement is your easiest way to ensure high ROI.
  • What our new conversational marketing blueprint is and how you can use it to drive conversions across all your channels.

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[On-Demand] 5 Use Cases for AI in Content Marketing

Learn how to use artificial intelligence to improve your content.


MarketMuse co-founder and Chief Product Officer Jeff Coyle details several exciting use cases for AI in content marketing, including ways you can use natural language generation (NLG) to make your content smarter. Access the webinar on-demand to gain insight into how AI can:

  • Identify gaps and opportunities in yours and competitive content.
  • Prioritize topics on which to focus.
  • Predict and improve performance prior to publishing.
  • Create content drafts using natural language generation.
  • Increase efficiency across the entire content process.

Click below to get access today.

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[On-Demand] Data and the Next Decade: What to Expect and How to Prepare

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Learn how to drive real business results by applying artificial intelligence to your data.

As we move into the next decade, consumer interaction with data and devices will increase exponentially, creating new opportunities for brands to engage. The good news is, AI and machine learning technologies will allow us to more effectively harness all that data and drive more, and deeper insights out of it than ever before.

In this webinar, you’ll learn how to produce real results for your business with AI — with expert advice direct from a company leading the artificial intelligence revolution.

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[On-Demand] How to Stay Top of Mind with AI-Powered Newsletters


Learn how to use AI-powered personalized newsletters to stay top of mind with customers and prospects.

How does your business keep in touch with customers when you're not selling to them?

With AI-powered personalized email newsletters, any size company can add real value to the inbox of prospects and customers — while driving more meaningful conversions.

The result? Stronger, longer-lasting, and more profitable relationships — completely automated by artificial intelligence. This webinar shows you how.

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[On-Demand] Should AI Enable You or Your Buyers?


Learn how to hyper-personalize your B2B marketing at scale with artificial intelligence.

It's never been more important for B2B marketers to adopt artificial intelligence. That's because B2B buyers have changed. They look more like consumers and increasingly self-direct their own buying processes. And the only way to keep up—despite the proliferation of new technologies and tactics—is to hyper-personalize the buyer journey using AI.

Easier said than done. 

This on-demand webinar from PathFactory and Marketing AI Institute is here to help.

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