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The future is coming…and for marketers, it’s already here. Artificial intelligence is pushing martech to unimaginable heights, and there’s no slowdown in innovations and improvement. This disruption is happening as we speak, altering entire industries, business models, and careers.
That’s why Marketing AI Institute and Drift have teamed up to publish the 2022 State of Marketing and Sales AI Report. The report contains insights from hundreds of marketing and sales professionals on their awareness, understanding, and adoption of AI. And we’re revealing the findings during a special webinar on June 30 at 12pm ET.
This report is the only research of its kind and delivers unparalleled insight into how marketers actually understand and use AI—information that is critical to any marketing or sales leader who wants to future-proof their business and career.
During the webinar, Marketing AI Institute founder and CEO Paul Roetzer will discuss the 2022 report with Aurelia Solomon, Senior Director of Product Marketing at Drift. They’ll break down the key findings from our research, plus the top AI use cases that our survey respondents revealed they’re looking for. Every webinar registrant will also receive a copy of the report after the webinar.
[Live - July 7, 12pm EST] Intro to AI for Marketers
This 30-minute live online class shows you how. In it, Marketing AI Institute founder and CEO
Paul Roetzer will teach you exactly how to understand and get started with AI.
During the class, you’ll learn:
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With a data cloud, data can be activated and AI and Machine Learning can be applied to power segmentation models, optimize marketing ROI, and forecast pipeline. In this webinar, discover why and how a data cloud can be the foundation for your data-driven marketing strategy.
During this webinar you'll:
This webinar will be led by Julian Forero and Lourenco Mello from Snowflake's product marketing team, and Paul Roetzer, Founder and CEO of the Marketing AI Institute.
Based on original research from Marketing AI Institute and Persado’s upcoming AI for CMOs report, you’ll come away from the webinar with:
This webinar is led by Asma Stewart, VP of Marketing at Persado, and Paul Roetzer, Founder and CEO of the Marketing AI Institute.
[On-Demand] How to Make Outdoor Your Best Marketing Channel with AI
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OOH includes transit media, street media, and airport media. Think about reaching your customers in shopping malls, grocery stores, healthcare centers, gas stations, bars, and retail locations.
Artificial intelligence can help you reach your customers and ideal audience where they're spending their time...and target them as you've never been able to before. Join Tim Rowe, Chief Strategist at OneScreen.ai, as he shows the near-limitless potential of OOH campaigns using AI.
See AI in Action when Tim explains how AI-powered out-of-home campaigns can help you:
Leverage and provide data without sacrificing creativity
Extend your digital marketing beyond handheld devices and computer screens
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Out-of-home marketing is changing with the help of AI. And now is the time to integrate smarter OOH into your marketing mix.
Jeanne Hopkins, CRO of OneScreen.ai, explains how you can drive traffic to your event, to your booth, and to your website, with out-of-home (OOH) advertising. OOH is not just billboards anymore —and it’s far from old school. With the help of AI, OOH gives marketers the power to target prospects and measure impact like never before.
OOH can be your conference domination secret whether you’re a venue manager, event organizer, sponsor, or exhibitor. Join the webinar to learn how to integrate your brand with the real world and generate maximum attendance at your next conference.
Even if you’re not marketing events or conferences, this webinar can help all brands develop more strategic and intelligent OOH advertising plans.
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Our AI in Action series is a free online series - designed to help marketers understand and apply AI.
Get a behind-the-scenes look at how AI technology works through educational demonstrations from leading AI-powered technology solutions partners. Learn how to cut through the AI hype to better vet AI-powered marketing technology companies, explore top AI use cases, and discover how to drive real business results through smarter marketing technology.
The AI in Action series is open at no cost to everyone who wants to learn about AI, and experience how it can reduce costs and accelerate revenue in their business.
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As the saying goes, "If it's worth doing, it's worth measuring." And when it comes to justifying your investment in AI, that’s doubly true. While you might see the promised land with AI — from shrinking SLAs to increased meetings — management needs more convincing.
Drift’s VP of Product Marketing, Ronell Hugh, joined us for a great webinar where he taught us all how to show the financial impact and qualitative results of your AI technology.
During this webinar you’ll learn:
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Conversational AI can help both sales and marketing and can enhance their relationship. Conversational AI provides personalized experiences for buyers – 24/7 – to help your team scale their activities, qualify buyers, and work more efficiently together.
Join Drift’s Kyle Bastien, Director of Business Value, and Aurelia Solomon, Director of Product Marketing, to discover how AI generates pipeline while helping your marketing and sales team meet their goals.
During this webinar you’ll learn:
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Our AI in Action series is a free, six-part online series - designed to help marketers understand and apply AI.
Get a behind-the-scenes look at how AI technology works through educational demonstrations from leading AI-powered technology solutions partners. Learn how to cut through the AI hype to better vet AI-powered marketing technology companies, explore top AI use cases, and discover how to drive real business results through smarter marketing technology.
The AI in Action series is a MAICON 2021, this series is open at no cost to everyone who wants to learn about AI, and experience how it can reduce costs and accelerate revenue in their business.
B2B companies need good leads like people need air to breathe. For sales teams, generating pipeline is a manual, time-consuming and random process. B2B sales has evolved rapidly in the last 20 years, but no one has solved the problem above the funnel - until now.
LeadCrunch CEO, Jonathan Spier, is here to help.
In this webinar from Marketing AI Institute and LeadCrunch, we discussed:
- Why legacy B2B lead generation and demand generation programs fall short.
- How AI can find missed opportunities, reduce waste, and accelerate revenue.
- How marketers, BDRs, and sales professionals can use AI to generate better B2B leads at scale.
Watch as Trust Insights experts discuss how to prove the ROI of your marketing efforts. 
Everyone's craving predictability, and with artificial intelligence, marketers can have it.
Despite the ups, downs and ever-changing trends, AI already knows what creative decisions will help you win in 2021. By analyzing billions of advertiser data points, it can predict what creative to use in your campaigns...before they ever launch.
In an exclusive, on-demand webinar, leaders at Pattern89 and the Marketing AI Institute will teach you:
Marketing AI Institute and PR 20/20 founder and CEO Paul Roetzer is joined by Kevin Walsh, Group Product Manager of Artificial Intelligence at HubSpot, to pull back the curtain on how companies can use HubSpot + AI to grow better and grow smarter.
In the webinar, Grow Smarter with HubSpot + AI, you’ll get actionable insights you can’t get anywhere else—from experts on the frontlines of HubSpot + AI.
Presented by Mobilewalla SVP, Marketing Laurie Hood and hosted by Marketing AI Institute CEO Paul Roetzer, the webinar is a must-attend for business leaders who want to build a competitive advantage with AI and data.
In this webinar, you’ll learn how to use data and machine learning to increase the impact of your marketing programs.
McKinsey found businesses who provide outstanding digital experiences to their buyers are more than twice as likely to be chosen. But the reality is that B2B websites aren’t built for the customer-led, always-on digital experience buyers have come to expect.
Join Drift’s Mark Kilens and Kyle Bastien to learn:
MarketMuse co-founder and Chief Product Officer Jeff Coyle details several exciting use cases for AI in content marketing, including ways you can use natural language generation (NLG) to make your content smarter. Access the webinar on-demand to gain insight into how AI can:
Click below to get access today.
As we move into the next decade, consumer interaction with data and devices will increase exponentially, creating new opportunities for brands to engage. The good news is, AI and machine learning technologies will allow us to more effectively harness all that data and drive more, and deeper insights out of it than ever before.
In this webinar, you’ll learn how to produce real results for your business with AI — with expert advice direct from a company leading the artificial intelligence revolution.
How does your business keep in touch with customers when you're not selling to them?
With AI-powered personalized email newsletters, any size company can add real value to the inbox of prospects and customers — while driving more meaningful conversions.
The result? Stronger, longer-lasting, and more profitable relationships — completely automated by artificial intelligence. This webinar shows you how.
It's never been more important for B2B marketers to adopt artificial intelligence. That's because B2B buyers have changed. They look more like consumers and increasingly self-direct their own buying processes. And the only way to keep up—despite the proliferation of new technologies and tactics—is to hyper-personalize the buyer journey using AI.
Easier said than done.
This on-demand webinar from PathFactory and Marketing AI Institute is here to help.
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