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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Christopher P. Willis

Christopher P. Willis is Acrolinx’s Chief Marketing Officer. He brings over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Willis held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group.

Blog Feature

Why Every Brand Strategy Must Include Content Governance—and How AI Can Help

By: Christopher P. Willis
August 9th, 2018

If you're serious about brand strategy, you're trying to build a truly valuable brand.

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Blog Feature

How to Use AI to Improve Content Quality: Actionable Examples Using Acrolinx

By: Christopher P. Willis
January 3rd, 2018

One of the biggest marketing challenges that any organization faces is creating enough high-quality content to drive positive business outcomes. What makes things even harder is that your content needs to be unified. It should have the same tone of voice, regardless of who wrote it. It also needs to engage your target audience and accurately represent your brand. Otherwise, you risk confusing or even alienating your prospects and customers. If you’re a small organization with just a couple of writers, creating good content that’s consistently on brand is fairly easy. Having a basic style guide or simply comparing notes with the other writer may be all that it takes. But if you work at a larger organization with lots of writers—whether five or five hundred—it’s a very different proposition. Even more so if those writers are spread across different departments, work in different offices, or don’t all speak English as their native language. In situations like these, traditional style guides tend to fall short because they’re difficult to enforce. And although you can hire an army of editors to oversee the quality and consistency of your content, it can be cost-prohibitive. The good news is that artificial intelligence (AI) offers a better solution.

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