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Dave Irwin

Dave Irwin is the CMO of simMachines, a machine learning software company based in Chicago. Dave is a 25-year industry veteran with expertise in analytic driven marketing spanning traditional CRM, digital and addressable TV and online video.

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February 21, 2019

Marketing’s Challenge with the AI Black Box

Explainability is critical to understanding why an AI system did what it did. Without knowing why an AI system recommends what it does, the business use case for AI in marketing becomes limited.