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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Pam Didner

Pam Didner is a marketer who accelerates B2B marketers’ contribution to sales with content, sales enablement, & account-based marketing using a proven methodology.

Blog Feature

3 Ways to Evaluate AI to Optimize Your Marketing

By: Pam Didner
May 16th, 2019

AI is everywhere from Google Search to Waze, from chatbots to intelligent automatic email responses. As a B2B marketer, this is just another technology that we need to consider as part of the martech stack. So how do we evaluate how AI can help or optimize our marketing?

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