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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Robert Ravensbergen

Virtual advisors and conversational AI have the ability to transform every aspect of the customer experience. I build awareness on how marketers and technology leaders can transform their marketing, commerce and support approaches with these emerging technologies.

Blog Feature

How Brands Can Actually Let AI Do The Talking

By: Robert Ravensbergen
May 24th, 2019

Advertising is experiencing a fundamental shift. Social media stories and influencers now drive growth for both brands and platforms. Digital now accounts entirely for Out Of Home advertising growth. Brands are increasingly emphasizing human sales and customer service. Experiential marketing budgets are shooting up. Every brand is looking for new, more targeted or more intimate opportunities to connect with consumers and help guide them to purchases.

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