4 Scary Smart AI Tools That Will Boost Sales Productivity
Every salesperson on the planet has the same problem—and there’s only one way to solve it.
The problem is: we haven’t yet invented cloning, so one sales professional can only do the work of one person.
Buyers don’t want salespeople breathing down their necks, but they do require them them to be on-call when they have questions, need education, or want to buy, and they expect resources and messages personalized to them, not some generalized market segment. Buyers want all this whenever and wherever they please, across channels and devices.
This type of personalization and engagement at scale are physically impossible for any one salesperson to accomplish.
And it’s prohibitively expensive to build entire teams that can achieve the deep relationships, extensive education, and smart selling buyers require in many markets on a one-to-one basis.
The solution is artificial intelligence (AI). AI tools comb through large sets of data to arm professionals with information and insights they don’t have the time or ability to find themselves.
In doing so, AI can help many organizations significantly boost and scale sales productivity in ways previously impossible using automation platforms alone.
We’ve uncovered four tools powered by artificial intelligence that sales professional can start using today to scale themselves and their teams. Read on to discover what they are and top use cases for them.
1. Capture and Nurture Leads at Scale with Drift’s Chatbots
Drift is an AI-powered chatbot tool that hundreds of brands use to engage with and educate site visitors. Drift bots can automatically converse with visitors, route conversations to your team members, and schedule sales meetings for you. The tool also captures email addresses so you can automate lead capture and engagement at scale.
Using Drift, salespeople can direct visitors to relevant information on products and services, answer questions and address pain points, and vastly streamline engagement and scheduling. It’s a powerful sales assistant that never sleeps and scales with your needs.
2. Identify New Customers with Node’s Super-Smart AI
Node is an advanced artificial intelligence system that discovers and recommends new potential customers, then counsels marketers and salespeople on what to say to close more deals. And it has the backing of some serious tech minds, including renowned entrepreneur and investor Mark Cuban.
Using proprietary AI, Node sifts through online data to identify potential new customers. It also analyzes your target buyers, then delivers more of them to you. Through it all, the tool uses what it learns to improve further its predictive power. It’s like having a crystal ball that not only tells you who your ideal customers are, but also drops them right in your sales pipeline.
3. Send Sales Emails When Prospects Are Most Likely to Engage Using Seventh Sense
Seventh Sense is an AI-powered tool that integrates with platforms like HubSpot and Marketo to send sales emails at the optimal time for maximum engagement.
The tool looks at your email data and determines exactly when each prospect is most likely to see—and respond—to your communications. The best part? The system continually learns from your data to improve its effectiveness. Your marketing team can also access this data (and you can access theirs) to further inform future email sends.
4. Close More Business with InsideSales.com
With more than $250 million in funding, InsideSales.com is a behemoth in the sales space—and one that has gone all-in on artificial intelligence. The company’s sales platform uses sophisticated AI and machine learning, as well as tons of data across industries, to accelerate sales at any organization.
The tool takes data from customer CRM systems and third party data, then uses machine learning to offer salespeople recommendations on how to close more prospects. The system can even predict which deals or accounts are more likely to close.
These are just a few of the many tools out there to supercharge sales using the power of artificial intelligence. To deep dive into more AI tools and their capabilities, be sure to subscribe to the Marketing AI Institute. Each week, we feature exclusive interviews and actionable advice for sales and marketing professionals just like you. Our subscribers receive this content first.
About Mike Kaput
Mike Kaput is the Director of Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.