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5 Artificial Intelligence Tools to Plan Your Next Content Strategy
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By: Mike Kaput

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August 17th, 2017

5 Artificial Intelligence Tools to Plan Your Next Content Strategy

Consider all the human effort that goes into building a successful content strategy. Marketing teams spend significant time and resources on activities like keyword research, topic selection, and performance tracking, just to name a few. This often takes time away from actual content creation, promotion, and optimization.

Turns out, artificial intelligence can be a major help in this area—and easier to start using than you might think. AI is the science of making machines smart in order to augment human capabilities. AI and related technologies like deep learning, machine learning, and natural language processing (NLP) have the capacity to help marketers unlock their performance potential.

In this post, we’ve outlined several AI-powered tools that can streamline and improve the creation of content strategy.

1. HubSpot Content Strategy Tool

HubSpot recently accelerated its efforts to bake artificial intelligence into its popular marketing automation platform with the acquisition of Kemvi, an AI-powered sales tool. But that’s not the only way HubSpot uses AI.

The Content Strategy tool helps marketers discover new content ideas that perform well and validate those content ideas in the most efficient way possible. The tool offers suggestions about which topic clusters to pursue based on competition and relevance. It also automatically performs competitive research on those topics to make sure they’re worth spending time on.

The result is machine-assisted content strategy that takes a lot of guesswork—and elbow grease—out of building successful content campaigns. You can get access to the tool here.

2. IBM Watson Analytics

IBM’s artificial intelligence system Watson is famous for beating human opponents on Jeopardy. The AI behind that victory powers a suite of Watson products, including Watson Analytics. Watson Analytics will analyze uploaded structured data, then uncover and visualize insights from it, and even make predictions.

While you’ll need to provide your own data, once you upload it in an appropriate format, you’ll be able to surface insights. To get started fast, we recommend pulling data from a content intelligence tool like Buzzsumo, then running it through Watson Analytics. You can learn a great deal quickly about your site’s most popular and shared content. Get started with Watson Analytics here.

3. Curata

Curata is a software tool that helps marketers find and distribute third-party content. The tool uses machine learning and natural language processing to learn user content preferences and find additional content that matches those preferences. Once Curata finds the content, the system will automatically format and summarize the content for easy sharing.

Curata reduces the time needed to build out content calendars and social media sharing, allowing marketers to focus more on strategy. Because the system learns from user preferences, it also gets better over time the more data it analyzes, saving even more time down the road. Take a demo here.

4. Crayon

When creating content strategies, lack of fresh ideas can be a major time waster, as anyone who has hit a creative wall can attest.

Crayon uses machine learning to give you competitive intelligence on exactly what your competitors are doing online. You’ll be able to see how the main pages of a company’s website change over time, which in turn reveals insights about their content strategy, targeting, and messaging.

This kind of information can be a goldmine of ideas for your content marketing efforts. Just search your top competitors or brands you admire using Crayon, and get ready for a torrent of inspiration. Start using the tool for free here.


Companies continue to invest in content marketing—yet 55 percent don’t have clarity into the effectiveness of that content. is an AI-powered platform that provides predictive content insights based on what has historically performed well and content marketing best practices. These insights make it easier to plan content strategies and build these strategies around what actually works. can help marketers execute their strategies, too, with features that make it easier to curate and automatically distribute content. Learn more about the tool here.

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Photo by Jesse Orrico

About Mike Kaput

Mike Kaput is a senior consultant at PR 20/20 who is passionate about AI's potential to transform marketing. At PR 20/20, he creates measurable marketing results for companies using data-driven strategies, market-leading content, and scalable marketing technologies. Full bio.

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