The Ultimate Beginner's Guide to AI in Marketing
This guide will help you understand AI and how to use it in your marketing—fast.
Books On AI
There are a lot of great books about how AI is going to change our work and our lives. Picking up at least one of them is advised. Why? Because each one on our top reads list gives you a full appreciation for just how powerful and transformative AI is going to be.
Once you understand that, you’ll likely be much more motivated to complete longer courses and dive into pilot use cases.
Human + Machine: Reimagining Work in the Age of AI
Paul R. Daugherty and H. James Wilson
Artificial intelligence will impact your work, no matter what industry you’re in. This book explains how, and offers practical examples of AI’s effect on your company, your business model, and your productivity.
Prediction Machines: The Simple Economics of Artificial Intelligence
Ajay Agrawal, Joshua Gans and Avi Goldfarb
In this video, Marketing AI Institute founder Paul Roetzer and Kevin Walsh, product manager of machine learning at HubSpot, discuss: 1) What are the reasons marketers should consider AI? 2) How does HubSpot think about AI in its platform? 3) What can marketers learn about AI from using Gmail?
Robot-Proof: Higher Education in the Age of Artificial Intelligence
AI isn’t just changing your work; it’s changing how your education—and the education of your kids and grandkids—works. This book looks at how higher education can train future generations for high-value work in a world where robots are increasingly able to do complex tasks better than humans.
The Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It
A highly readable introduction to how algorithms and automation can massively disrupt even the most complex industries. In this case, author Scott Patterson details how AI took over Wall Street, but in doing so shows us how the technology can change business as usual in other industries nearly overnight.
The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World
This book details the different schools of thought around various algorithms and how, together, they comprise the bulk of AI technology. Even more exciting is discussion of a “master algorithm” that may help all these disciplines work together to build artificially intelligent solutions for the world’s most challenging problems.
The Pentagon’s Brain: An Uncensored History of DARPA, America’s Top-Secret Military Research Agency
You might think this is a book about top-secret spy stuff, but it’s really a look at how military research is driving the development of artificial intelligence and other cutting-edge technologies that are about to reshape the civilian world.
Our Final Invention: Artificial Intelligence and the End of the Human Era
Elon Musk recommends this book as one to read if you want to understand the future. This book will give you a solid understanding of where AI is at today, as well as the challenges and pitfalls it presents in the near future.