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The Ultimate Beginner's Guide to AI in Marketing

This guide will help you understand AI and how to use it in your marketing—fast.

Last Updated: 12/2019

AI Marketing Vendors

OK, so now what? You have a better idea of what’s possible with marketing AI. But how do you identify potential vendors to demo? We’ve created two tools to make that process much easier than randomly Googling solutions. Find both below.

Both resources are just a starting point. When assessing vendors that claim to be AI-powered you need to do your due diligence. The vendors included in these resources are ones we’ve profiled, but we haven’t always tested or used them ourselves—so you’ll want to make sure each is a fit for your business before you buy.

AI Score for Marketers

AI Score for Marketers is a tool that allows you to explore and rate dozens of AI use cases, and get personalized recommendations for AI-powered vendors.

Our mission at the Marketing Artificial Intelligence Institute is to make AI approachable and actionable for marketers. In order to do that, we have to be able to answer the number one question we hear:

"How do we get started with AI?"

Your responses to AI Score for Marketers help you prioritize which use cases to focus on (e.g. email send-time optimization, landing page A/B testing, creating data-driven content) and enable us to make personalized recommendations on AI-powered software solutions.

Take AI Score for MarketersThe Marketing AI Buyer’s Guide

The Marketing AI Buyer’s Guide helps you discover dozens of marketing technology vendors that use artificial intelligence to enhance human knowledge and capabilities. In it, you’ll find AI-powered vendors funding, G2 crowd rating, application, demos and more.

View the Marketing AI Buyer's Guide

AI Academy for Marketers is an online education platform that helps you understand, pilot and scale artificial intelligence.