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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Mike Kaput

Mike Kaput is the Director of Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

Blog Feature

How to Cut Through the Hype About AI

By: Mike Kaput
April 27th, 2020

It's common to see sensational headlines about artificial intelligence, machine learning, or other intelligent technologies. You know the ones we're talking about...

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Blog Feature

3 Expert Videos on How to Think About AI

By: Mike Kaput
April 21st, 2020

There are lots of ways to use artificial intelligence at your company. These three videos from AI experts are some of the best we've found to understand and leverage the technology.

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Blog Feature

AI for Email Marketing: What You Need to Know

By: Mike Kaput
April 14th, 2020

If you send any type of email marketing, you should look into how AI can help you dramatically improve and streamline your work.

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Blog Feature

8 AI Newsletters Worth Your Time

By: Mike Kaput
April 13th, 2020

We get it...your inbox is already flooded. Do you really need more newsletter subscriptions? When it comes to AI, the answer is yes. The field moves fast. One of the best ways to keep up with developments in AI is to subscribe to the right newsletters —  the ones that cut through the noise and deliver you actionable insights. We’ve read most of the popular AI newsletters out there and curated the top seven below.

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Blog Feature

4 Ways to Use AI for Lead Generation, Qualification, and Conversion

By: Mike Kaput
April 13th, 2020

If you are looking to better generate, qualify, and/or convert leads, there's a good chance artificial intelligence can help.

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Blog Feature

8 Great Articles on AI That Marketers Need to Read

By: Mike Kaput
April 8th, 2020

There are a ton of resources out there that claim to help you better understand AI. But not all of them are accurate, reliable, or particularly helpful. We ran into this problem all the time when we started our learning journey. We wasted days and weeks reading the same articles that had inaccurate or incomplete information. And it took us a long time to sort the signal from the noise. That’s the bad news. The good news is that you don’t have to make the same mistakes we did. This list of articles—updated regularly—contains a carefully curated list of material that we found most helpful to quickly understand AI the right way.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.