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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Mike Kaput

Mike Kaput is the Director of Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

Blog Feature

How Is Artificial Intelligence Used in Analytics?

By: Mike Kaput
October 17th, 2019

Analytics powers your marketing program, but how much value are you really getting out of your data? Artificial intelligence can help.

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Blog Feature

How Is Artificial Intelligence Used in Sales?

By: Mike Kaput
October 15th, 2019

Artificial intelligence (AI) is helping salespeople boost lead volume, quality, and close rate.

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Blog Feature

Use Cases for AI in SEO

By: Mike Kaput
October 10th, 2019

Research shows that marketers are hungry for ways to use artificial intelligence in SEO.

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Blog Feature

3 Ways to Get Started with AI in Your B2B Marketing

By: Mike Kaput
October 10th, 2019

It's never been more important for B2B marketers to adopt artificial intelligence.

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Blog Feature

Use Cases for AI in Advertising

By: Mike Kaput
October 8th, 2019

Most marketers rely on some type of paid advertising to drive demand. But few marketers are very good at every part of the advertising process. Sure, some of us excel at copywriting or audience targeting or media buying. But making all these pieces work together is often a huge—and costly—challenge. This is one area of marketing where artificial intelligence is already producing results.

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Blog Feature

How to Use Artificial Intelligence in SEO

By: Mike Kaput
October 3rd, 2019

SEO is finally getting the recognition it’s due. According to Krish Kumar, COO at SEO leader BrightEdge: “We recently conducted a survey of over 200 SEO professionals and digital marketers and one of the things we asked them was who in their organizations is using SEO techniques and insights. They told us that, essentially, every content or demand generating marketing discipline is applying SEO insights in their work at varying degrees.”

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