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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

How to Do Better Content Marketing with AI

By: Mike Kaput
August 1st, 2019

In the course of our work at Marketing AI Institute, we get asked one question often: How do I get started with artificial intelligence for content marketing? It's a great question—and one that couldn't be more important to answer.

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Marketing Career Pathways with AI: What You Need to Know

By: Mike Kaput
July 30th, 2019

We get a lot of questions at Marketing AI Institute about how to shape your career around artificial intelligence. It’s a valid question. AI is projected to have trillions of dollars in business impact on marketing and sales organizations within the next few years alone, according to McKinsey. That business impact is due to AI's ability to increase revenue and reduce costs by automating and augmenting cognitive work.  In fact, we operate under the assumption that 80% of what we do every day as a marketing team will be intelligently automated by machines to some degree in the next 3-5 years. That doesn't mean 80% of jobs will go away. But AI will automate away some tasks, evolve current roles, and create entirely new jobs. But what does that actually look like?  What marketing career pathways will AI unlock?  Which pathways will it alter or cut off entirely?

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10 Best Speaker Quotes from MAICON

By: Ashley Sams
July 29th, 2019

The first Marketing Artificial Intelligence Conference (MAICON) has come to a close, and hundreds of marketers from all over the world are now returning to their organizations to pilot artificial intelligence. If you missed the event, check out these quotes from some of MAICON's incredible speakers for a taste of what to expect next year.

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6 Major Marketing Takeaways from MAICON

By: Shannen Laur & Tim Anderson
July 24th, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients. So, what if you could gain access to technologies that would make your day to day better? With artificial intelligence (AI), you can.

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Microsoft AI News: $1 Billion for Insanely Powerful AI

By: Mike Kaput
July 24th, 2019

Microsoft just announced it’s investing $1 billion into a quest to create insanely powerful artificial intelligence that “can do anything the human brain can do,” according to reporting by Cade Metz at The New York Times.

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Recap: Day 3 of MAICON 2019

By: Ashley Sams
July 23rd, 2019

The final day of MAICON brought more spectacular speakers and breakout sessions focused on successfully integrating AI and marketing. From setting the data foundation and building a competitive intelligence strategy to learning from #AIfails and future-proofing your career—day three prepared attendees for real-world AI implementation.

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