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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Blog Feature

3 Things You Need to Ask About AI If You're an SMB

By: Mike Kaput
May 12th, 2020

You hear a lot about the power of artificial intelligence, but can the technology actually work for smaller companies?

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3 Powerful Ways to Use AI in Your Advertising

By: Mike Kaput
May 12th, 2020

Artificial intelligence can give marketers superpowers, especially when it comes to digital advertising. AI-powered tools and technologies have the ability to make ads more intelligent and more human at scale. It’s an outcome Google calls “one of advertising’s most-sought goals.” In fact, there are four powerful ways you can start using AI in your advertising today.

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Blog Feature

How to Save Time and Money on Digital Ads with AI

By: Paul Roetzer
May 12th, 2020

WordStream is a platform that helps businesses improve their paid digital advertising efforts with artificial intelligence. Using AI and machine learning, WordStream helps advertisers save time with automated workflows and AI-driven reporting on digital campaigns such as Google Ads and Facebook.  Using WordStream, marketers save both time and money when running paid campaigns — ultimately improving their advertising results. We spoke with WordStream Lead Acquisition Director Tony Testaverde to learn more.

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7 Ways to Improve Content Strategy with Data

By: Jared Loftus
May 5th, 2020

Content strategy is a game-changing part of marketing.  But it can be incredibly time-consuming to plan months of content in advance—not to mention the background work, like detailed persona research, content auditing, and evaluating competitors. And many marketers struggle with this process.

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Invest in Your Career with Marketing AI Certifications

By: Mike Kaput
May 5th, 2020

Are you ready to invest in your future? Artificial intelligence is transforming the marketing industry as we know it. The technology is predicted to create trillions of dollars in disruptive business value, altering how marketers work and what jobs they do.

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7 Things Every Marketer Should Know About Artificial Intelligence

By: Paul Roetzer
May 4th, 2020

Artificial intelligence (AI) may seem abstract, and even a bit overwhelming, but its potential to drive costs down and revenue up in your business are very real.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.