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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

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AI and Language Testing: Everything You Need to Know About Testing Language to Increase Marketing Performance

By: Stu Elmes
June 5th, 2019

Cutting through the noisy world of content marketing and standing out in today’s crowded inbox is crucial to capturing audience engagement, but is also a common and universal challenge for brands. The challenge is perhaps even greater for retailers operating in a cluttered environment where the noise is louder than ever. Effective marketing copy, optimized for the tastes and preferences of a brand’s unique audience, is the most effective tool to help cut through the noise.

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This AI Solution Finds New B2B Leads for You

By: Paul Roetzer
June 4th, 2019

Artificial intelligence has the ability to analyze lead data, then predict which new audiences will respond best to your marketing and sales efforts. One company, LeadCrunch, is using this type of AI-powered capability to give B2B marketers and salespeople superpowers when it comes to demand generation. We spoke with Olin Hyde, founder and CEO of the company, to learn more about the solution.

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This Cybersecurity System Protects Connected Homes Using AI

By: Paul Roetzer
May 30th, 2019

Marketers and salespeople leveraging AI-powered technology need to be increasingly aware of—and working with—the IT side of the business. Issues like cybersecurity, user privacy, and data ethics are no longer just technical concerns, but realities that affect marketing and sales. One AI-powered company that aims to help is CUJO AI. CUJO AI's solutions use machine learning to provide companies—including large telecoms—with a suite of digital protective measures. We spoke with Indre Deksnyte, SVP of marketing at CUJO AI, to learn more about how the company uses AI and how AI is going to impact marketers.

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Start Down the Path to More Intelligent Marketing

By: Sandie Young
May 30th, 2019

Editor’s Note: This post is part of a series featuring speakers from the Marketing Artificial Intelligence Conference (MAICON). For more information, visit www.MAICON.ai. 

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How to Hyper-Personalize the B2B Buyer Journey with AI

By: Paul Roetzer
May 29th, 2019

 Building a personalized content journey for a single B2B buyer is hard enough. But what happens when you need to personalize this journey for 1,000 or 100,000 or 1,000,000 different buyers? This requires analyzing huge amounts of data to make hyper-personalized content recommendations at scale. And it's something human marketers just aren't capable of on their own. This is an area where artificial intelligence shows immense promise. AI-powered technologies have the ability to understand content consumption patterns at scale and personalize recommendations for each and every buyer. As a result of this type of education, buyers get the content they need at the right time, leading to more engagement and more purchases. PathFactory is one company using AI to make this type of hyper-personalization possible. We caught up with Nick Edouard, President and Chief Product Officer of PathFactory, to learn more.

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How to Achieve 1:1 Marketing at Scale with AI (Video Q&A)

By: Sandie Young
May 29th, 2019

Editor’s Note: This post is part of a series featuring speakers from the Marketing Artificial Intelligence Conference (MAICON). For more information, visit www.MAICON.ai.

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