rasa.io better newsletter sends: https://rasa.io/?utm_medium=paid_display&utm_source=maii&utm_campaign=start-sending

artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

Turn Google Analytics Data into Actionable Recommendations with AI

By: Paul Roetzer
June 19th, 2021

This post is part of our Spotlight series featuring AI-powered companies and products that marketers can use to drive performance and transform their careers. Marketers glean insights from data and analytics day in and day out. It often requires correctly setup conversion tracking in analytics platforms and heavy reading in terms of data analysis. But at the end of the day, we're answering the baseline web analytics questions, "What insights does the data show? And is what we're doing working?" PaveAI (@paveAI) is an AI platform that uses machine learning with Google Analytics to answer those questions for us. Its machine learning algorithms comb through more than 16 million possible combinations to produce data-driven reports with predictive metrics, predictive analytics, and actionable insights that help Google Analytics users achieve their marketing goals. It's a level of smarter marketing that just isn't possible with traditional analytics. We learned how by talking to Eric Ho, founder of PaveAI.

Read More

Share

Blog Feature

Largest Marketing Artificial Intelligence Event Returns September 13-14, 2021

By: Mike Kaput
June 17th, 2021

Salesforce, MIT, and Northwestern University leaders to headline MAICON 2021 Marketing Artificial Intelligence Institute announced today the second Marketing Artificial Intelligence Conference (MAICON) event will take place Sept. 13-14, 2021. This year’s event, which includes more than 20 speakers, will be an all-digital experience.

Read More

Share

Subscribe for Actionable AI Content

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

Powerful Advice for Marketers on AI from a Serial Tech Entrepreneur

By: Paul Roetzer
June 15th, 2021

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it to advance your business and career.   Today's spotlight features Zeze Peters, CEO and founder of AI advertising company Beam.city.

Read More

Share

Blog Feature

How to Clone Your Best Sales Reps with AI from Drift

By: Paul Roetzer
June 14th, 2021

Drift is a Revenue Acceleration Platform that connects companies with buyers and customers in real-time via chat, video, voice, and email. Conversational AI powers Drift’s platform. With it, companies can maximize all of their revenue sources—from new business to retention to upsell—rather than just one source. Drift does this by focusing on the entire customer lifecycle, engaging customers from first touch to expansion to advocacy. We spoke with Jeff Orkin, Ph.D., head of the Drift AI Lab, to learn more about how the company uses AI.

Read More

Share

Blog Feature

How to Increase Sales With Artificial Intelligence

By: Diane Graybeal
June 12th, 2021

Using artificial intelligence and machine learning in marketing and sales makes your business smarter. If yours is like most companies, you are drowning in data from customer relationship management (CRM) systems, enterprise resource planning (ERP) platforms, market research, customer interaction, marketing automation, customer data, and other sources. You have the raw data, but how do you turn that data into intelligence that can help drive sales and improve the customer experience?

Read More

Share

Blog Feature

How to Automatically Generate Marketing Language and Copy with AI

By: Paul Roetzer
June 8th, 2021

Anyword is an AI-powered language platform that creates content for you. Using proprietary data and multiple language models, Anyword generates marketing copy that sounds like it was written by a human at the click of a button. We spoke with Anyword CEO Yaniv Makover to learn more.

Read More

Share

Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.