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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

How to Use Google Search for Better Audience Targeting

By: Alex Davis
December 6th, 2019

Not all messaging resonates with all people. That sounds like a given, right? Sadly, many marketers don’t abide by this general rule of thumb. And that’s why audience targeting is a key component of any strategic marketing campaign. Without identifying a specific audience, your carefully planned, innovative digital tactics are nothing more than the age-old “spray and pray” approach of marketers past.

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Blog Feature

How to Predict Content Performance with AI

By: Paul Roetzer
December 5th, 2019

You want to improve your marketing results. Pattern89 can help. The company's AI-powered solution uses proprietary content algorithms to predict which content, advertising, and emails will perform best — by analyzing up to 2,900 dimensions of content with computer vision and natural language processing (NLP). The outcome?  You save time and money on marketing, while improving performance across campaigns. We spoke with Pattern89 CEO and founder R.J. Taylor to learn more.

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Blog Feature

How to Pilot Artificial Intelligence at Any Company [WEBINAR]

By: Mike Kaput
December 3rd, 2019

There are two primary reasons you should consider seeking AI-powered solutions in your marketing: 1) reduce costs and/or 2) increase revenue.  But many marketers are in the dark about how AI can impact business value.

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MAICON

Watch Angela Pham's Keynote from MAICON: How to Talk to Users in a Machine Learning World (Video)

By: Sandie Young
December 3rd, 2019

Facebook has more than two billion users. It’s not just a social leader; it’s also known for being an innovation leader. 

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Blog Feature

How to Clone Your Best Sales Reps with AI from Drift

By: Paul Roetzer
December 3rd, 2019

Drift is a conversational marketing and sales platform with $107 million in funding. The company streamlines how marketing and sales happen using conversations across chat, email, and video. Artificial intelligence is a key ingredient in the company's solutions. Drift Automation uses AI to mine past conversations with buyers, so your on-site chatbots can answer buyer questions. Machine learning also helps these bots automatically qualify leads 24/7. That means marketers and sales pros free themselves up to pursue higher-value tasks. We spoke with Jeff Orkin, Ph.D., head of the Drift AI Lab, to learn more about how the company uses AI.

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Blog Feature

How to Boost Ecommerce Sales with AI

By: Paul Roetzer
November 26th, 2019

Zoovu's AI-powered conversational search platform uses natural language processing (NLG) to drive sales conversations between ecommerce companies and their customers. The company's AI not only engages with customers, but also learns their behaviors and preferences. That's why Zoovu has been used by companies like Amazon, Microsoft, and Samsung to sell more online. We caught up with Zoovu's marketing director, Ana Sides, to learn more

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