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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

How One Ecommerce Company Used AI to Get a 3,000% Return on Ad Spend

By: Mike Kaput
November 30th, 2018

Naomi Simson is an entrepreneur who hosts the popular Shark Tank Australia. But she was also a business owner with a problem. “I couldn’t believe how much money we were throwing at the problem of digital marketing,” she says in a phone interview with the Marketing AI Institute. Simson co-founded RedBalloon, an online marketplace for gifts and experiences. Since 2001, customers have bought everything from outdoor adventures to cooking classes—for themselves or as a present for someone else. RedBalloon was spending more than $45,000 per month on retainers for several ad agencies. The company had little transparency into what these agencies were doing, but Simson did know she was paying $50 or more per customer acquisition.

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Blog Feature

Google Removes Gender Pronouns from Smart Compose

By: Ashley Sams
November 29th, 2018

At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy! 

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Blog Feature

Call for Speakers: Help Make Artificial Intelligence Approachable and Actionable for Marketers

By: Paul Roetzer
November 27th, 2018

Do you have an artificial intelligence story to tell? If so, the Marketing Artificial Intelligence Conference (MAICON) call for speakers is now open, and we want to hear from you. The submission deadline is Friday, Dec. 21, 2018. We’re looking for authors, entrepreneurs, educators, practitioners and experts who can help make AI approachable and actionable for marketers. We’re particularly interested in brand-side marketing leaders who can share case studies and real-life experiences piloting and scaling AI in their organizations. The event is at the Huntington Convention Center of Cleveland, July 16 - 18, 2019, and features keynotes, breakout sessions, interactive workshops and immersive experiences. MAICON is designed to help marketers truly understand AI, educate their teams, garner executive support, pilot priority AI uses cases, and develop a near-term strategy for successfully scaling AI.

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Blog Feature

How to Make Blogging Easier with Artificial Intelligence

By: Mike Kaput
November 19th, 2018

One of the top challenges marketers ask us about at the Marketing AI institute is how to use artificial intelligence (AI) for blogging. There's a good reason for that. Done right, blogging attracts and converts for less money than traditional methods. Done wrong, it becomes a huge time investment that produces little return. That means brands need a way to blog quickly, consistently, and at scale, without a loss of quality. They also need to blog intelligently, writing about topics that actually produce results. On top of it all, brands must hire and manage talented teams to execute this process. That's a tall order for even the most adept of firms. And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. Artificial intelligence can help.

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Blog Feature

Fireside Chat: Dharmesh Shah and Paul Roetzer on Marketing Technology and Artificial Intelligence

By: Sammie Fisher
November 16th, 2018

Marketing Artificial Intelligence Institute founder Paul Roetzer and HubSpot co-founder and CTO Dharmesh Shah shared the stage at 2018 IMPACT Live to answer audience questions about marketing technology in general, and artificial intelligence in particular. You can watch the complete fireside chat here, and read some of the highlights below.

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Blog Feature

3 Free Online Artificial Intelligence Courses Taught by Google and Stanford Experts

By: Mike Kaput
November 15th, 2018

Marketing is on the verge of making a huge pivot, thanks to artificial intelligence. The difference between those who thrive and those who are left behind may be the depth of their technical understanding and ability. Everyone involved with marketing will benefit from an understanding of marketing artificial intelligence. It doesn’t matter if you’re a manager driving your company's marketing strategy or a developer looking to build marketing AI systems—this type of experience and knowledge will only become more valuable as the industry progresses. If you’re looking to take your AI understanding to the next level, here are three great courses to get started.

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