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Lensa, an all-in-one image-editing app with facial retouching capabilities, is taking over social media with its eye-catching AI avatars.
Adore Me, UiPath, and Alva Labs all improve content production and team alignment with AI and Writer.
During his MAICON 2022 session, Christopher Penn explained how one thing guarantees failure with AI: skipping exploratory data analysis.
AI from a company called Murf turns text into high-quality, natural-sound voiceovers. We spoke with the company to learn how their AI solution works.
The marketing profession, business world and society are not even close to ready for what is about to happen as a result of rapid advancements in AI.
At MAICON 2022, Tim Hayden shows attendees how to leverage data and machine learning, and explains what matters most to ensure you are future-ready.
Writer uses AI to do everything content-related faster, including ideation, drafting, editing, and distribution.
Google just shared some incredible AI projects it’s working on that provide a glimpse of AI's future.
OpenAI just launched an ambitious program to fund game-changing AI companies.
Deloitte recently published a rundown of how AI could transform your work relationships...
AnyRoad’s Jonathan Yaffe talks about the power of data and AI in understanding human behavior and fostering brand loyalty.
[The Marketing AI Show Episode 24]: AI in the Workplace, OpenAI Funds Entrepreneurs, and Google Unveils New AI Projects
Episode 24 of the Marketing AI Show talks AI in the workplace, OpenAI's entrepreneur fund, and Google's new AI developments.
We're about to enter a future where machines write as good or better than humans. In fact, we're already there. Here are 40+ jaw-dropping AI writing tools.
A leading AI industry group just outlined how AI is going to completely disrupt your local news.
Boston Consulting Group (BCG) just put out a warning to brands...Get serious about responsible AI or face regulatory consequences.
Marketer Neil Patel just found out how Google treats AI content—and the results weren’t pretty.
[The Marketing AI Show Episode 23]: Google Penalizes AI-Generated Content, Responsible AI Guidelines, and AI’s Impact on Local News
In Episode 23 of the Marketing AI Show, we talk about Google penalties for AI content, responsible AI, and AI's impact on local news.
Google’s Vedant Misra and Marketing AI Institute’s Paul Roetzer sit down for a chat at MAICON 2022 to discuss deep learning, AI, and AI in marketing.
One of the world’s top VC firms just went all-in on generative AI—and published the playbook that outlines the technology’s future.
Image generation AI tool DALL-E 2 was only announced in April 2022, but it’s already being commercialized to disrupt product design.
Adobe just made a big play into generative AI, one that will fundamentally change how creators use their products.
Shutterstock, Viralspace and AnyClip experts joined MAICON 2022 to discuss the future of vision AI.
[The Marketing AI Show Ep. 22]: Adobe Adopts AI Images, DALL-E 2 for Product Design & Sequoia Capital Goes All-In on Generative AI
In this week's episode, Adobe embraces image generation AI, a startup uses AI for product design, and Sequoia Capital gets in the generative AI game.
Automata helps marketers repurpose content to use across social, email, and landing pages, helping you get more out of the content you've already created.
Google AI Test Kitchen lets you experience and provide feedback on their LaMDA generative language model. Our CEO took it for a test drive.
Is artificial intelligence going to automate all our jobs away—or help us do better work than ever? Well, it depends who you talk to…
AI can now write and create images nearly as well as humans—and two companies just raised hundreds of millions of dollars to make AI even smarter.
Gartner just published a report that should be a wake-up call for anyone in sales.
[The Marketing AI Show Episode 21]: Gartner Sales AI Predictions, Funding for Generative AI, and Labor Augmentation vs. Automation
This week in Marketing AI news: Gartner’s predictions on sales and AI, a busy week in the world of generative AI, and the AI’s impact on the workforce.
How great would your next performance review go if you could show 3X ROI on your latest marketing efforts?
One of the major players in artificial intelligence just dropped an interview with advice every business leader needs to read.
Meta just released an AI system that automatically generates video clips of anything you can imagine—and all it needs from you is a simple text prompt.
AWS’s Albert Esplugas and Marketing AI Institute CEO Paul Roetzer sit down for a fireside chat at MAICON 2022 to discuss AI in the cloud and more.
The AI Bill of Rights from the White House offers new guidelines on responsible AI. We discuss why this matters and how to use it in your business.
[The Marketing AI Show Episode 20]: The AI Bill of Rights, Building AI-Driven Companies, and Meta's Make-a-Video
This week on the Marketing AI Show, we talk the White House's AI Bill of Rights, advice on building AI-driven companies, and Meta's Make-a-Video.
Using deep learning and continuous learning AI helps digital marketers to predict customer behaviors and personalize content for better engagement.
Learn what big data is, how to handle it, and how it can help you optimize your marketing strategy for improved customer engagement.
Learn about how AI, the metaverse, and humanity collide in Domnhaill Hernon’s keynote from MAICON 2022.
Learn more about how AI + predictive analytics drive marketings strategy in Atalia Horenshtien’s MAICON 2022 keynote.
Emotiva uses computer vision and machine learning to assess a person's emotional response to content and ads. We spoke with the company to learn how.
Gemma Galdón Clavell’s keynote from MAICON 2022 around AI, ethics, and the practical work being done to make AI safer and more responsible.
Discover everything you need to know about natural language generation (NLG) in this comprehensive post by AI experts.
Music streaming company Spotify is a prime example of an AI Native business. In this post, you'll learn what that means and why it should matter to you.
At MAICON 2022, we sat down with marketing AI experts to discuss the current capabilities of NLG and NLG.
CMO functions have expanded dramatically in recent years. AI can help CMOs stay on top of their market and drive revenue. Here's how.
AI can power out-of-home advertising to reach your ideal customers in unexpected places. Learn how in an on-demand webinar.
Paul Roetzer’s MAICON 2022 opening keynote on the future of marketing and business.
These three advertising problems create major headaches for marketers. AI can help solve them—and help marketers prove the value of their efforts.
Learn how AI-powered personalization can boost your online business, by segmenting your audience and tailoring content to appeal to consumers.
AI isn't only influencing translation services but also the localization sector through faster and more precise targeting and analytics.
Smart marketers use AI to deliver personalized messaging at scale. Here's everything you wanted to know about AI-based marketing personalization.
Rehinged uses AI to identify more of your ideal customers automatically. We spoke with the company to learn how.
Motivation AI can help move your customers from engagement to action. This AI in Action session shows you how real-world AI solutions can help.
AI can help marketers be more agile, make smarter, data-driven decisions, and prove ROI.
Today, you have access to a variety of marketing AI tools that dramatically accelerate success. Here's what you need to know about them.
AI can help you outrank the competition in search. A new free virtual event shows you how.
This list of the top AI conferences and machine learning conferences will help you determine which events are worth attending in 2022.
WordLift uses AI to create a knowledge graph that scales and automates SEO. We spoke with the company to learn how.
Essentials Newsletters uses AI to identify who and what matters on specific topics, then deliver content from these sources straight to your inbox.
Out-of-home advertising is a perfect counterbalance to digital fatigue. And artificial intelligence can help you advertise out-of-home in smarter ways.
Successful organizations marry effective acquisition with strong retention. Customer data coupled with language AI can help.
AI-powered advertising tools now use AI and machine learning to make sure tactics are completely optimized for revenue generation and mapping. Here's how.
INK is an AI-powered writing tool that helps writers generate content that ranks in search.
AI-powered micro-targeted ads allow for an unprecedented level of personalization. Here's a primer on what they can do.
A core subset of customers will spend more with a brand that holds the same values that they do. This share is larger among consumers younger than 40? Learn the keys to effective values-based marketing.
AI in marketing (and in other industries) is constantly evolving. At MAICON 2022, these experts will share what the future holds for AI.
There will be more than 50 marketing AI speakers at MAICON 2022. Here are a few of the AI keynote speakers and sessions you won’t want to miss.
Narrato is AI-powered content marketing software that assists content creators and speeds up their content creation process.
AI with emotional intelligence is key to achieving truly authentic influencer marketing.
DALL-E 2 is a major AI milestone and has huge implications for entire professions and business models.
Having a unified description of your customer is essential for success. However, too many companies fail to create one. Here's one approach.
How can content marketers, editorial teams, and SEOs create content at scale while also maintaining quality? The answer is content briefs.
AI has the power to help marketers organize and make use of an overwhelming amount of data. Follow these data and AI experts to learn more.
Applying AI to your marketing strategy and marketing assets can yield tremendous results when done right. Follow these AI experts to get started.
Marketing AI presents a number of opportunities for marketing leaders to propel their teams forward. Learn how at this MAICON 2022 workshop.
In this week’s In-Ear Insights, Katie and Chris discuss what happens when junior or naive AI engineers or data scientists make bad choices for algorithms.
The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray
What is AI for sales and how can it give salespeople superpowers? This post has the answers.
Learn how AI can augment and accelerate marketing agency performance in this next-gen agency workshop at MAICON 2022.
A new book from Marketing AI Institute Founder and CEO Paul Roetzer and Chief Content Officer Mike Kaput releases today.
Join Marketing AI Institute and Drift for an exclusive webinar where we reveal the findings from our 2022 State of Marketing and Sales AI Report.
When using AI in marketing, the wrong data—or selecting a vendor that uses data improperly—can lead to serious consequences. Here’s how to prevent them.
Marketing Artificial Intelligence is published on June 28. In this podcast, authors Paul Roetzer and Mike Kaput take you behind the scenes of the book.
Join Snowflake and Marketing AI Institute on Thursday, June 23 at 9am EST / 12pm PST to learn exactly how to use AI to get immense value out of your data.
The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray.
Introducing the first AI that understands emotional intelligence from RAD AI.
CMOs are at the forefront of digital transformation. Are they ready?
There are two major issues during the modeling process you need to be aware of if you don't want your AI projects to fail.
Article Forge is an AI tool that uses multiple language models to generate longer-form content. We spoke with the company to learn how it works.
The term AI is often used interchangeably with complex terms such as machine learning, NLP, and deep learning, all of which are complicatedly intertwined.
Few CMOs and marketing leaders understand AI's full potential. And even fewer know how to adopt the technology effectively. A new report is here to help.
RAD AI is an AI tool with emotional intelligence that delivers authentic influencer content programs. We spoke with the company to find out how it works.
GoCharlie is an AI tool that generates content using natural language processing (NLP). We spoke with the company to find out how it works.
AI is changing the way brands and agencies work on advertising today.
Businesses need to prepare for a future with AI or risk becoming obsolete.
This ultimate guide covers everything you need to know about voice search optimization for beginners. Lean in and get it now!
Analyzing data from your conversational AI can help you gain unexpected insights into your business operations and performance.
AI marketing is going to have a huge effect on how companies market and sell their products and services. Here's how.
Your sales funnel needs to get smarter. AI can help.
With each advancement in AI, it's becoming more apparent that there will be 3 types of businesses in every industry: AI Native, AI Emergent and Obsolete.
How can you use AI to transform your event marketing? In this episode of the Marketing AI Show, we brainstorm AI use cases for events in real-time.
Personalization is one of the best use cases for marketing AI. Learn from these four experts.
Be on the lookout for these failures—and ways to remediate or prevent them—in your own AI initiatives.
What if AI moves further into the strategic and creative realms, much sooner than expected? It's already happening.
See AI in Action when OneScreen.ai’s Tim Rowe shows how out-of-home marketing is changing with the help of AI.
The future of content marketing involves machines… at a greater scale than you could imagine.
Brands are reconsidering the tone of their messaging given the pandemic. AI-powered insights from Persado reveal how language has evolved since 2020.
A new course from HubSpot Academy teaches you how to use AI and machine learning in your marketing.
Personalization strategies informed by AI-driven analytics can help companies build genuine relationships to increase customer loyalty and retention.
Amazon Personalize allows your brand to build personalization and recommendation engines with no prior AI experience.
Read on to discover 21 of the best artificial intelligence stocks we've got our eyes on.
How does AI for social media marketing work? And how can you use AI to do better social media marketing? Find out in this post.
The most common failure in AI projects, without question, is a failure of business requirements. Here's how to avoid this, and other strategic failures.
The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray.
AI in analytics can give you superpowers. This post breaks down the top AI in analytics use cases and tools, so you can get started with it today.
Marketing AI Institute and Drift open the survey period for the 2022 State of Marketing AI Report.
Our webinar with OneScreen.ai will show you how you can use out-of-home advertising + AI to crush your marketing goals.
Andrea Brimmer, Chief Marketing and PR Officer of Ally, is a guest on the Marketing AI Show podcast with Paul Roetzer.
What are the best books on AI available today? This post has the answer.
John Dougherty, CMO of Brighton Jones, is a guest on the Marketing AI Show podcast with Paul Roetzer.
Today, machines can replicate repeatable tasks and, with enough data, make decisions. You will either manage the machines or be managed by the machines.
Looking to learn AI? You're probably going to need a course. Here are the best 3 free AI and machine learning courses we've found.
Most digital transformation projects fail, but don't have to. Here's everything you need to know about making digital transformation succeed with AI.
Cade Metz, author of Genius Makers, is guest on the Marketing AI Show podcast with Paul Roetzer.
No matter your background or level of understanding, there is a simple, non-technical way to answer the question: “What is AI?”
What are the pros and cons of artificial intelligence? This post has the complete answer.
BLKBOX is an AI tool that optimizes every stage of your ad campaigns. We spoke with the company to find out how it works.
Learn why AI is transforming advertising as we know it—and how you can increase revenue, reduce costs, and build a competitive advantage using it.
In these AI case studies, you'll learn how real companies are using AI to get real results.
Marketers need to get smart about their data now that cookies are going away. Here’s how.
Host Paul Roetzer sits down with Karen Hao, senior AI editor, MIT Technology Review to discuss responsible AI.
Community is something bigger and stronger that getting permission to email someone. That's why it's time for a marketing AI community.
Meta (formerly known as Facebook) has gone all-in on AI. This isn't always a good thing. The company has moved AI forward, but also created major problems.
There will be two types of jobs in the future, those that manage the machines, and those that are managed by the machines.
Modern search engines rely heavily on artificial intelligence to function—and knowing how AI in search works can help you better rank your own website.
Despite what you may have heard, your small business can absolutely use artificial intelligence (AI) to decrease costs and increase revenue.
AI needs to be held accountable—by people and other AI. Here’s how to do it.
Enterprise decision making is about to change thanks to AI. Here’s how.
Today we announced our first group of presenters for our Marketing Artificial Intelligence Conference (MAICON) 2022. Find out more in this post.
AI-powered content generation and strategy is possible. Here are 15 of the best tools to do it.
There are some seriously impressive use cases for artificial intelligence in SEO. Here’s what you need to know.
Drift, a Revenue Acceleration Platform, uses AI to connect marketers and sales teams with sales-qualified leads in real-time using AI-powered chatbots.
As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving.
Companies large and small need to adopt AI without losing sight of the ethical implications of these solutions, or pay the price.
What are the best resources for getting started with data science, machine learning, and AI, especially for marketers? We've got the answers.
One popular AI innovation for marketing in recent years is natural language processing (NLP). Here are the top ways to use it in digital marketing.
The history of modern AI has a lot to tell us about where the field is going—and how we can benefit from it.
Voice search is an AI-powered channel every marketer needs to understand, and a handful of key stats go a long way towards helping you do just that.
You can get started with AI in marketing right now, even if you don’t have a technical background. Here's how.
AiAdvertising is an AI-powered platform that takes the guesswork out of running ad campaigns. We interviewed the company to learn how.
Natural language processing (NLP) can give marketers superpowers—if they approach the technology in a smart way. This NLP expert shows you how.
A new report from Crayon, “The State of Competitive Intelligence 2020,” reveals substantial business improvements with CI.
Brands need to start embracing a human + machine approach to marketing and sales. It’s the only way to thrive in the coming age of AI. Here's how.
Love in language is used in many ways. Have brands changed their approach to the word during the pandemic? See these unique insights for the answer.
Standard Insights is a marketing platform that uses AI to predict customer behavior. We talked to the company to find out how this AI marketing tool works.
ZeroShotBot is an AI chatbot that uses zero-shot learning, so you don't have to train it on new tasks. We interviewed the company to learn how.
AI-powered email marketing tools are being deployed today by brands to create unprecedented personalization. A new AI in Action session shows you how.
Want to automatically transcribe your media content and make it searchable to increase site traffic? This post shows you how with AI solution Verbit.
AI is transforming what is possible in the world of advertising at every level. Our AI in Action session on AI for advertising shows you how.
When humans are at the center of AI, major problems can be avoided and human professionals can get better at their careers. Here's how.
Want to create and scale your content marketing more efficiently? This post has details of one free way to do just that.
Many translators fear that their jobs will become obsolete due to the AI replacing them. Is it true? Find out in this post from a translation expert.
A new webinar teaches digital marketers how to create more consumer-centric customer experiences by rethinking third-party data and using AI.
Faraday is a consumer prediction platform for D2C brands that makes predictions at scale—without code. We spoke with the company to learn how it works.
Tarik Sedky, Founder and President of Agency Pure, explains how AI-powered tool rasa.io has improved the way he interacts with his clients.
Contrend uses AI to discover your audience's content preferences. We spoke with the company to learn how.
AI has radically altered consumer behavior, and brands need to play catch-up. Here's what brands need to know.
CMOs are increasingly turning to AI to solve their biggest challenges. Here's how.
Using an AI-powered email tool, creator Matt Moscana started seeing email open rates of 50%+. Here's how he did it.
The difference between customer success vs. customer experience might surprise you. What also might surprise you is how AI can help improve both.
If you send any type of email marketing, you need to investigate how AI can help you improve and streamline your work. Here’s what you need to know.
Supervised learning is the most common approach in AI, and is important for any business or marketer using the technology. Here's what you need to know.
Bias in AI occurs for a number of reasons. This post breaks them down, and looks at how they may be costing your business.
AI has the potential to completely revolutionize the competitive intelligence process. This post outlines how.
Marketers are facing a brave new world—a world without third-party cookies. One expert has advice on what to do about the death of cookies.
Conversational AI is the future of companies connecting with their customers. This post shows you how.
What does GPT-3 mean for the use of AI in creative and marketing content? This post has the answer.
When your company deploys AI, things can go wrong. Very, very wrong. This post cautions you on how to avoid AI catastrophes when deploying the technology.
Descriptive analytics is a powerful and data-driven technique to analyze and gain insights from customer data. Here's how to get the most out of it.
AI is transforming how B2B companies sell. In this post, we outline exactly what this technology is, what it can do, and how to benefit from it.
Learn how email marketers can use AI to improve email subject lines, optimize send time, and more.
Save your spot for Human + Machine: The Future of Content is Coming on 12/15 at 12:00 pm ET for an invigorating discussion on the future of content.
Recommender systems are the type of AI that companies like Spotify use to make recommendations to you based on your preferences. Here's how they work...
I used several AI tools to speed up and improve the webinar production process. Here's how.
Retailers can overcome consumer fatigue by making shopping easy. You can use language AI to help.
What is an AI translator? It's a critical role for any AI team. This article outlines the role and why it's important.
Be part of our December 9, 2021 webinar, Show Me the Money: Measuring the Impact of AI on Your Marketing & Sales Pipeline.
In a recent ebook, Persado uncovers insights for marketers on how to make the holiday season easier for consumers using the right language powered by AI.
If you want to succeed in a competitive environment, your business needs to develop marketing based on customer preferences. AI can help.
The future of marketing looks a lot different than you’d think with the evolution of artificial intelligence. See what your job is going to look like here.
One of the best ways to keep up with developments in AI is to subscribe to the right newsletters. Here are 8 worth your time.
UPS is seeing massive returns on their investments in AI technology. See how their strategy works—and what it means for brands.
We anticipate that the integration of AI into HubSpot’s products is going to prove critical to the company's future growth. Here's how.
If you want to explore AI, it’s best to start learning what commonly used AI and machine learning terms mean. This post has you covered.
AI wrote an entire blog post for me. I gave an AI tool called HyperWrite a topic, and the machine did the rest. Here's everything that happened next.
If you create any type of content, you need to take content personalization seriously. Here's everything you need to know about the topic.
It’s the question on every marketer’s mind: will marketing jobs be replaced by AI? This post has some answers based on years spent experimenting with AI.
AI automation is a way of combining automation and AI to produce valuable business outcomes. Here's everything you need to know about it.
The speed and efficiency with which AI can deliver insights in competitive intelligence (CI) make this a tool well worth considering.
Did you know you can write blogs with AI? Blogging can be made significantly easier, faster, and more impactful using AI. Here’s how.
Squark is a no-code AI platform that helps marketers predict the success of their efforts. We spoke to the company to learn how it works.
AI has powerful use cases for marketers. But it also has limitations according to the experts we interviewed.
Google BERT is a Google update powered by AI that has big implications for businesses, according to three experts from top marketing technology companies.
Welcome to Intro to AI for Marketers, a free live class that makes basic AI education accessible to all, from college students to CMOs. Learn more here.
AI is changing the way that sales and marketing teams grow their pipeline, nurture opportunities, and convert those opportunities into new business.
HyperWrite uses AI to write content for you, creating full sentences and paragraphs on any topic. We spoke with the company to learn how.
Join Drift and Marketing AI Institute for a webinar to discover how AI generates pipeline while helping your marketing and sales team meet their goals.
Looking to get started with AI? We wrote a step-by-step guide walking through what to do.
What is the difference between artificial intelligence and machine learning? You don't need to be a rocket scientist to learn. You just need this post.
One major use case for marketing AI is lead generation, qualification, and conversion. Discover which tools make it possible in this article.
Artificial intelligence (AI) has the potential to transform the way we approach PR and marketing communications. Here's how.
What if you had a copywriter and a data scientist for each individual in your audience? That's the promise of Persado, an AI-powered marketing tool.
Cobomba is a marketing technology solution that uses AI to help marketers plan more effective content. Here's how.
Dimitris Sotiriou, VP Product Management at Persado, an AI-powered language platform, sat down with Marketing AI Institute to offer expert AI advice.
You don't need a lot of data or budget to get started with powerful AI tools. This post shows you three tools anyone can start using today.
This article analyzes data from 3 different case studies, each of which come from small businesses that utilized some kind of AI software.
AI is quickly becoming critical for any business' competitive intelligence program. This post explains why.
Evalueserve is a global services provider that uses AI to source competitive intelligence from public sources. Here's how.
AI is transforming predictive analytics by enabling predictive analytics marketing. Here's how to take advantage of this in your business.
The death of third-party cookies is happening now. And brands need to act. Here's how.
Discover all the actionable tactics, frameworks, and processes AI-powered digital transformation that were shared at MAICON 2021.
Meet Hannah Arnson and Paul Roezter, AI experts speaking at the Marketing AI Conference (MAICON) 2021.
Meet Susan Westwater, Scot Westwater, Ronald Schmelzer, and Kathleen Walch, all AI experts speaking at the Marketing AI Conference (MAICON) 2021.
You can use AI to automatically detect negative brand sentiment on Twitter, then get notified on Slack each time someone puts you on blast. Here's how.
Zeze Peters is founder of Beam.city and Mike Kaput is Chief Content Officer of Marketing AI Institute. Both are MAICON 2021 speakers. Learn more about them here.
Metaphysic uses AI to create synthetic media experiences, or digital video representations of people that don't require human actors. Here's how.
Cade Metz is an AI correspondent at The New York Times, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about his work here.
AI tools are shaping the way marketing and sales leaders build their teams, evaluate their tech stack, and reach new levels of growth. Here's how.
AI can help you amplify your SQL pipeline when combined with your existing sales engagement platform. Here's how.
Anna Metsäranta is the Business AI Lead at Solita, a technology, design and strategy consultancy, and a speaker at the Marketing AI Conference (MAICON).
We used a tool called Synthesia to create an AI deepfake marketing video. Here's how.
Meet Sheldon Monteiro and Jeff Rohrs, two leading marketing experts and Marketing AI Conference (MAICON) speakers.
Lilt’s translation engine uses AI to empower human translators with adaptive translation suggestions. Learn how in this interview with the company.
Tim Hayden is the CEO of Brain+Trust, and a MAICON 2021 speaker. Learn more about Tim's work in this post.
Artificial intelligence (AI) can help healthcare organizations do better healthcare advertising and marketing—at scale. Here's how.
Christopher Penn is Chief Data Scientist at Trust Insights, and a MAICON 2021 speaker. Learn more about Christopher's work in this post.
Artificial intelligence is a key technology used by search engines like Google to produce relevant results for users. Here's how.
To enable sales, you need to think like a salesperson—and empower teams with next-generation technologies like artificial intelligence. Here's how.
Jim Lecinski is a former Google VP, and a speaker at MAICON 2021. Learn more about him in this post.
Leo Tenenblat is the Chief Product Officer at Drift, and a speaker at MAICON 2021. Learn more about him in this post.
Brewco's AI SEO software uses sophisticated neural networks to tell you exactly what matters for better SEO. Learn how in this profile on the company.
Consumer data can be harvested and used to create deep customer models for market research when combined with AI. This post shows you how.
David Benigson is the CEO and founder of artificial intelligence company Signal AI, and a speaker at MAICON 2021. Learn more about him in this post.
A voice marketing strategy can help you boost customer engagement across voice searches and assistants. Here's how.
Mathew Sweezey is the director of market strategy for Salesforce, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about him here.
Celtra is a creative automation platform that uses computer vision and machine learning to help brands scale digital ad campaigns. Learn how in this post.
An AI-powered chatbot can improve customer experiences at scale. Here's how.
Karen Hao is the senior AI editor at MIT Technology Review, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about her work here.
How can you improve your B2C and B2B marketing using artificial intelligence, starting right now? This simple framework has you covered.
Today's digital advertising is just too fast and too complex for human professionals to handle. Artificial intelligence can help. Here's how.
The MAICON AI in Action Series is a free, six-part online event designed to help marketers understand and apply AI. Learn more about how to sign up here.
LeadCrunch is a B2B marketing tool that identifies and engages prospects most likely to become your best customers. Learn how.
There are 7 AI marketing tools that help social media marketers do more with less. Find out what they are, and how to deploy them, in this post.
In an exclusive interview, an AI expert shares what brands need to know to get massive value out of predictive analytics using AI.
This 15-step framework will help you build a smarter content strategy using artificial intelligence. Here's how.
Your weekly AI and machine learning news brief is here. Yext Brain was announced at ONWARD this week, AI early adopters are already seeing positive ROI, and Hive is paying 600,000 users to train its AI.
AI-enabled voice assistants like Siri, Amazon Alexa, and Google Assistant are known to answer silly questions along with their proper functions. Learn about the teams developing these personalities.
Have questions about Marketing AI? So did I when I learned more about artificial intelligence. The answers might help you on your learning journey.
Ada uses sophisticated conversational AI to help brands build better customer experiences at scale. Read this post to learn how.
Senior marketers and executives, you’re leaving money on the table when it comes to SEO.
What is machine learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.
Your weekly round-up of machine learning and artificial intelligence news. This week read about Google’s machine translation grammar tool, innovative AI martech, and AI basketball coaches.
Just over 50% of the sales prospects in our research responded with at least one automatic out of office email. Learn what sales reps can do about that.
AI gives enterprises the power to find ideal prospects faster and generate higher quality leads at scale. This webinar teaches you how.
New research shows marketing leaders are using AI to make their marketing data-driven and accountable. Learn more in this post.
This article provides advice on how AI can be applied to email marketing for more effective and efficient campaigns.
Your customers expect you to keep their data safe. Legislation is constantly changing, and it is your responsibility to keep up with it.
What is AI and how can it give your social media marketing superpowers? This post has the answers.
“The State of Natural Language Generation” is one of the short courses offered in the AI Academy for Marketers. Here’s what you'll learn.
See a list of email newsletter tools available to help online marketers extend their reach in 2020.
Company Spotlight: PaveAI. Use machine learning and data science to turn Google Analytics data into actionable recommendations and reports.
Invoca is an AI call tracking platform that helps companies maximize the ROI of phone interactions. We spoke with the company to learn how it works.
The second Marketing Artificial Intelligence Conference (MAICON) all-digital event will take place Sept. 13-14, 2021, and includes more than 20 speakers.
Zeze Peters, CEO and founder of Beam.city, sat down with Marketing AI Institute to talk about the marketing industry's future.
Predictive analytics can transform the way you approach sales, giving you greater accuracy and more control. Discover 4 ways to improve sales by using AI.
Anyword uses AI to create content for you. Read this post to learn how.
When you use AI for sales enablement, you can augment human capabilities rather than replace them, and often for a fraction of the cost. Here's how.
Transform Business and Marketing Data into Machine-Written Narratives with Advanced Natural Language Generation
Narrative Science is a SaaS provider of advanced natural language generation (NLG) software called Quill. In the process, it's changing how marketing is done.
rasa.io uses AI to generate personalized newsletters that increase reader engagement, because they provide content tailored to each subscriber.
The potential for AI to revolutionize your business is there, if you can figure out how to tap into it. Here are 5 ways for marketers to get started.
When you combine AI and machine learning (ML), what you get is the ability to use data to anticipate customer’s behavior. This post shows you how.
AI is not a project, but a long-term program. With the right governance structure and decision-making processes, you can successfully ensure your AI initiatives drive positive ROI.
AI can save your small business time, money, and other resources. Read how.
Paul Roetzer talks about the impact of AI on brands, on consumers and on employees, and what you can do to ensure AI is used for good.
Machine learning algorithms can help your content marketing stand out among your competitors. Learn how to use this AI to improve your creativity.
Learn the major causes of AI implementation dissatisfaction and failure in this private coaching session from Doug Davidoff, CEO, Imagine Business Development.
Paul Roetzer explains how to identify the best AI-powered vendors and which questions to ask as you evaluate and purchase AI-powered technology.
How do you use AI SEO tools to give your search engine optimization efforts superpowers? This article shows you how.
How do real brands use AI to improve their marketing? Keep reading to learn about actionable ways top companies we’ve interviewed use marketing AI.
We are always trying to plan one step ahead of our competitors, but most of us are missing a key factor. Read here to find out what that is.
What is bias in AI? How do you prevent it? This post has the answers.
How does AI actually work? This post has a clear, simple answer to a complicated question.
In this video, Paul Roetzer, founder and CEO of Marketing Artificial Intelligence Institute, discusses what AI can and can’t do, and how AI affects human consumers and marketers.
Online AI courses are some of the best options for getting up to speed on artificial intelligence quickly. Here are some of the best reviewed ones.
How can you use AI for good as a marketer or business professional? This post has the answer.
What are the benefits of AI? This post has the answer.
How is AI useful to—and used in—business? This post has the answers.
How should marketers and brands think about ethics in artificial intelligence? This post has the answer.
In this video, Marketing AI Institute founder & CEO Paul Roetzer explains how to find your own top use cases for AI in marketing, as well as how to use that information to benefit your business.
Should marketers be afraid of job automation from AI? This post has the answer.
What is deep learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.
How do we use AI to drive conversions? Learn 5 ways to use AI for your content marketing. Click to learn more.
The Ultimate Guide to Conversational Marketing is a jam-packed with expert tips on how to understand and deploy AI conversational marketing. Get it today.
Confused about key terms in data science and AI? You’re not alone. This handy glossary of 20 data science and AI terms is here to help.
Google announced Tensorflow 2.0, an open-source framework for machine learning to help both small and big businesses. Here's how it works.
In this video, Marketing AI Institute founder & CEO Paul Roetzer provides an explanation of what AI is, how AI works, and explains why it matters.
You can start using AI and advertising to dramatically improve your marketing performance today, even if you don’t know the first thing about AI.
There are some seriously impressive use cases for artificial intelligence in social media. Here’s what you need to know.
Where Is the Competitive Intelligence Industry Going? Predictions by Competitive Intelligence Experts
We asked competitive intelligence experts where they see the competitive intelligence industry going in the future. Here's what they said.
A new blog series gives a marketer's first-person account of understanding, adopting, and scaling AI.
AI is quickly becoming a major opportunity and threat for businesses. Here's what brands can do to prepare for the coming AI earthquake.
Exceed.ai is an AI-powered sales assistant that automates lead nurturing at scale. Read this post to learn how.
Drips uses AI to help marketers engage with more leads and customers. Read this post to learn how.
The road from MQL to SQL can be a long one, but this process can—and must—be sped up to increase your lead conversion rate. AI can help.
Learn more about Pattern89 and what it has to offer when R.J. Taylor sits down with us and discusses the roles AI plays in advertising.
Here's what happened when we used two NLG platforms (MarketMuse First Draft and GPT-3) to create one article.
This guide shows you three steps to uncover consumer insights from visual content using social media intelligence tools armed with visual analytics.
In this episode of The Marketing AI Show, host Paul Roetzer sits down with Britney Muller, Founder of Data Science 101 and former senior SEO scientist with Moz. Read the post to learn more about the show!
Today, we are announcing a new Grow Smarter with AITM initiative designed to make marketing AI education accessible to all, from college students to CMOs, through AI Academy for Marketers.
MadKudu uses AI to help marketers build models to better score, prioritize, and understand leads. Read this post to learn how.
In a new podcast episode from the Marketing AI Show, HubSpot’s Kevin Walsh gives us an inside look at how HubSpot thinks about AI.
New data says that marketers think AI is going to have a massive impact on jobs in the industry. Here’s how.
Before you go all in on artificial intelligence, it’s important to understand the foundations of successful predictive models. Here's how.
Iterable uses AI to create better customer experiences. Read this post to learn how.
Artificial intelligence can help you, starting today, make your sales and lead qualification much more efficient. Here's how.
Clean data is essential for success in predictive modeling and machine learning. Here's what to look for as you vet data for use with predictive models.
iAge Technologies uses AI to help marketing teams boost email performance. Read this post to learn how.
This post offers an inside look into the latest, exclusive members-only session with Jeff Coyle, Co-Founder and Chief Strategy Officer, MarketMuse. During the session, Jeff discussed current and future trends surrounding Natural Language Generation.
AI and marketing automation dramatically improved our podcasting process. Keep reading for a few of the technologies that improved our team efficiencies, and helped us with episode ideation.
To evaluate a data set’s inherent strengths and weaknesses, you must consider its source. Here's how.
In a new podcast episode from the Marketing AI Show, explore how to use conversational marketing to drive pipeline that closes faster.
Snazzy AI uses AI to create written content marketing in minutes. Read this post to learn how.
To build and buy better virtual assistants, it's important to know how these AI-powered tools use natural language understanding (NLU) for chat and email.
The AI Design Guide and Workbook from Pandata is a guide to help you scale AI the right way. Get it here.
During the webinar on April 14 at 12 p.m. ET, Persado CMO, Amy Heidersbach, will unveil key findings from its 2021 State of AI and Creativity Study.
Clickvoyant uses AI to automate analytics reporting. Read this post to learn how.
Organizations are constantly battling for our attention. So how can marketers break through the noise? AI can help.
Consumers today overwhelmingly expect personalized experiences. Here's how to create better personalized experiences with the mobile advertiser ID (MAID).
AI-powered chat is a key part of a successful lifecycle marketing strategy. See how it can increase customer satisfaction and reduce churn.
Join us on March 3 at 12 p.m. ET as Cal Al-Dhubaib, CEO & AI Evangelist, Pandata, discusses how innovative marketers are using AI to monetize their data and safeguard their brand.
AI chatbots are one of the best sets of tools to improve customer relationships. Here's how.
AI is forecasted to have trillions of dollars of annual impact on businesses, yet marketers struggle to understand, adopt, and scale it. We found out why.
This post showcases the members-only session with Scot and Susan Westwater (Pragmatic Digital). The co-founders discussed the current opportunities for marketers in voice search and strategy.
In this episode of The Marketing AI Show podcast, Paul Roetzer, Founder and CEO, Marketing AI Institute, and Mike Kaput, Chief Content Officer, Marketing AI Institute, dive deep into 10 key findings from the State of the Industry Report.
Pencil uses AI to automatically create Facebook ads. Read this post to learn how.
Executive Director of Innovation at Sub Rosa, Harry Syed, joined Paul Roetzer on The Marketing AI Show to discuss the future of marketing transformation.
New Report Shows Marketers Lack the Education, Training to Effectively Adopt Artificial Intelligence
We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the marketing industry.
Some of the top use cases for artificial intelligence are in content marketing. Here’s what you need to know.
In this episode of the podcast, David Meerman Scott digs into the dark side of social media and considers the question: Is Facebook evil?
You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode three: Can AI Create Content?
You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode two.
Hosted by Paul Roetzer, Founder and CEO, Marketing AI Institute, the webinar will feature top takeaways from the report, plus what it means for marketers moving forward. Join us on Feb. 4 at 12 p.m. ET for unparalleled insights into the awareness, understanding, and adoption of AI throughout the marketing industry.
You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode one.
This post offers an inside look into the latest, exclusive members-only session with Cal Al-Dhubaib, CEO, Pandata.
The Institute is launching its podcast, The Marketing AI Show, on January 19.
Dr. Neil Yager uncovers the simplicity behind algorithms and how they work conceptually and technically.
NLG is a software that takes structured data and converts it into written content. Here’s what you need to know about NLG and how to get started.
Contify uses AI to provide marketers with market and competitive intelligence. Read this post to learn how.
Conversational marketing comprises chatbots, email assistants and more. Learn how marketers are using artificial intelligence to enable their teams and customers today.
We asked AI experts for their advice on how marketers can get started with AI. Their answers are must-reads for any marketing professional.
Learn about 4 quick and easy AI wins to implement into your email marketing program. Click here to learn more.
How does one company use AI to spy on the competition? The answer may surprise you.
This post offers an inside look into the latest, exclusive members-only session with Jessica Miller (@jessica_joellen), General Manager, PR 20/20.
OneScreen uses AI to help brands scale faster and more profitably by better reaching audiences with content and advertising. Read this post to learn how.
Voice is changing the way we interact with technology. Learn how voice can be your competitive advantage and how to get started today.
Learn three ways to get started with assessing and implementing artificial intelligence for your brand.
Phrasee uses sophisticated machine learning to automatically write email subject lines that convert. We spoke to the company’s CEO to learn how it works.
If you’ve heard the news about GPT-3, you may be wondering what’s real and what’s just hype. We break it down in this post.
Discover the benefits marketers can realize by using artificial intelligence to generate content—plus the limitations that come with tools like GPT-3.
Join Marketing AI Institute and Pattern89 for an exclusive webinar on Dec. 9, 2020 that shows you how to use AI to predict your top-performing marketing creative.
It's easier than you think for B2B marketers to use artificial intelligence. Here's how.
The C-suite needs to start understanding and experimenting with AI. Here’s how to evolve your executive talent to make sure that happens.
How do we implement AI tech the right way? Learn about the 3 things you need for a successful AI implementation. Click here to learn more.
This post offers an inside look into the latest, exclusive members-only session with Jim Sterne, President, Target Marketing of Santa Barbara. During the session, we discussed the benefits of machine learning.
Today's spotlight features Kevin Walsh, Group Product Manager, Artificial intelligence at HubSpot on the future of machine learning.
Learn how marketers and sales leaders can use conversational marketing and AI chatbots to enhance buyer experiences and accelerate sales.
Join Marketing AI Institute, PR 20/20 and HubSpot for an exclusive webinar that teaches you how to grow better, and grow smarter, with HubSpot and AI.
In many industries, market forces influenced by the pandemic accelerate the need for AI-driven insights. Here's why and what to do about it.
There are four major ideas marketers must know when it comes to AI. Keeping them top-of-mind will save you time and money as you implement AI in your business.
Learn how this AI-powered tool helps auto dealerships generate leads and improve sales.
See a case study on an AI-generated blog, the predicted performance, and the surprising results.
MarketMuse uses AI to help marketers measure and improve the quality of their content. We sat down with the company to learn how they do it.
The use of AI can help you reach your target customers with higher efficiency and precision especially within the domain of digital advertising.
Here’s what’s new in Q3 for Members of AI Academy for Marketers, including monthly pricing and a new certification course!
Join Marketing AI Institute and Mobilewalla for an exclusive webinar that teaches you how to harness AI and data for business success.
Natural language generation offers a number of benefits to those organizations willing to take the lead and employ this cutting-edge technology.
Get an inside look at the latest (members only!) Ask Me Anything session with Mike Kaput, Director of Marketing Artificial Intelligence Institute, where we discuss your questions about AI for small businesses and content marketing.
To see how the Marketer-to-Machine Scale could work for you, join us for the webinar—led by Paul Roetzer, Founder and CEO, Marketing AI Institute—on October 15 at 12 PM ET.
AI-powered chat can accelerate revenue for your business. But how do you know if it’s effective? Start with these four performance metrics.
Dr. Neil Yager discusses how machine learning gets smarter through classification and regression models. Here’s what you can expect to learn.
Introducing an updated version of AI Score for Marketers, the assessment tool to discover AI use cases and get personalized vendor recommendations.
Drift and Marketing AI Institute Team Up to Research AI Understanding and Adoption in the Marketing Industry
Discover and rate your AI use cases and get personalized vendor recommendations when you participate in a new survey from Drift and Marketing AI Institute.
Pattern89’s Forecast Report Predicts Which Digital Creative Will Perform the Best for Marketers in Q4
Get access to Pattern89’s latest Creative Forecast Report to drive more success for your ad campaigns in the last quarter of 2020.
Now Open: Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers Call for Speakers
We’re looking for authors, entrepreneurs, educators, practitioners and experts who can help make AI approachable and actionable for marketers for our Marketing Artificial Intelligence Conference (MAICON) and our online education platform, AI Academy for Marketers.
Marketing AI Institute is seeking marketing AI experts, technologies and case studies to feature in upcoming content. Have a story to tell? Submit it here for consideration.
Optimize your brand’s tone of voice to drive traffic and increase conversions with this AI tool.
Content creation doesn’t have to be manual! Learn what tools can help you take your content creation to the next level. Click here to learn more.
Learn the difference between natural language generation and article spinning and why you should avoid article spinners at all cost.
AI is already well established through our AI assistants and smart devices. How do you step forward and claim your space?
“Artificial Intelligence and Data for Beginners” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.
Learn how AI-powered chatbot technology uses artificial intelligence to create eye-catching ads and attract customers.
AI Academy Experts Discuss Marketing AI Attribution Modeling, Bias & Content [Ask Me Anything Session]
Get an inside look at the latest (members only!) Ask Me Anything session with Katie Robbert, Co-Founder and CEO, Trust Insights, and Christopher S. Penn, Co-Founder and Chief Data Scientist, Trust Insights.
Are you a marketer interested in artificial intelligence? There’s a lot of confusing and inaccurate information out there, so start with these expert resources.
Discover how Beam.City uses artificial intelligence to create eye-catching ads and attract customers.
The Ultimate Beginner’s Guide to AI in Marketing contains the most useful and relevant information to help marketers understand and apply artificial intelligence. Click here to learn more.
This post has best practices for how to curate great content for your newsletter, then put it into action with AI capabilities like those offered by rasa.io. Click here to read more.
Dr. Neil Yager of Phrasee shares the real risks of artificial intelligence in our personal lives and in business.
If your brand’s digital marketing isn’t performing up to the standard you would like it to, cognitive bias in copywriting could be the cause.
“AI for Content Marketing 101” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.
“Assessing and Mitigating Bias in Marketing AI” is one of the short courses offered in the AI Academy for Marketers. Here are 3 ways to assess and mitigate bias in AI.
It takes time to do content curation well. Here are 14 curation tools to help marketers find better content faster in 2020.
“The Intelligently Automated Agency” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.
Recruiting top tech talent is hard. So what do you do if you can’t compete with tech giants on the recruiting grounds? You develop AI talent for marketing internally. Here’s how.
“Intelligent Attribution Modeling for Marketers” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.
AI Academy for Marketers offers a private, members-only Slack community to ensure our members feel supported along their educational journey.
Want to discover why conversation is your quickest route to ROI? This free webinar is the answer.
Neil Sahota, a Chief Innovation Officer and United Nations AI Advisor, joins the Marketing AI Institute for a conversation about the state of AI today.
The AI Academy for Marketers Ask Me Anything members-only program kicks off next week!
There is a race to train AI systems to generate human language at scale. When achieved, the implications, both good and bad, are immense.
Machine learning has given rise to artificial intelligence. Discover how this impacts search engines, and, ultimately, your business.
We’re surveying hundreds of marketers to create the 2021 State of the Marketing AI Industry report. Read more to learn how to participate in the research.
Want real-world examples of how to harness the power of AI for content marketing? This free webinar is the answer.
Most AI investments fail for a handful of the same reasons. Here's what they are and how to avoid them.
“Machine Learning 101 for Marketers” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.
There are signals hidden everywhere that allow you to pick up on your competitors’ investments. Here are a few places to start to unearth their strategies.
The AI Academy for Marketers Certification program was built to give marketers the tools they need to understand and execute complex marketing AI topics.
Many marketers make mistakes when it comes to understanding and implementing AI. Here are the biggest ones, and how to prevent them.
Presto uses AI to boost restaurant sales. We spoke with Presto founder and CEO Rajat Suri to learn more.
Dr. Joe Sutherland shares his views on the state of AI in marketing—and where it's going.
Marketers can uncover insights from thousands of rows of new data in minutes by combining Buzzsumo and IBM Watson Analytics.
Introducing the Marketer-to-Machine (M2M) Scale, a rating system to help you rate marketing AI technology. Click here to learn more.
AI Academy for Marketers, an online education platform that helps you understand, pilot and scale artificial intelligence, is now live! This post is a deep-dive into everything you need to know about Academy.
Today, we're officially launching AI Academy for Marketers, an online education platform to help marketers understand, pilot and scale AI. Learn more here.
In this post, I’ll walk you through three different use cases for AI to automate the top of your marketing funnel.
Pattern89 decrypts and predicts winning digital creative with AI. We spoke with the company to learn how.
When you’re assessing and implementing AI, you need to consider what types of talent are required for success. Here’s how.
SoMin uses AI to help you do better social media marketing. We talked to the company to learn how they do it.
Being ranked first in search not only means more traffic, it also means being spoken out loud. That's why today's intelligent assistants are here to stay.
Earning an email newsletter subscriber base is no small feat. But, with artificial intelligence, you can build your list much more easily.
If you're just getting started with artificial intelligence, there are some questions you must ask of your company before spend money on AI.
Content marketing is one of the top areas where you can use AI to increase revenue and/or reduce costs. This post helps you understand how.
Salespeople need to be ready for how AI will transform their work. Here’s why.
Newsletters have been around for centuries, and they remain relevant thanks to the growing importance of email in modern communication.
Travel brand Virgin Holidays used an AI tool to automatically write email subject lines, boosting revenue by millions in the process. Here’s how.
Learn how StrategyBox uses AI to help CMOs understand which marketing campaigns to cut and which to double down on.
Learn the three reasons why artificial intelligence is critical for CI.
New research from BrightEdge shows how the coronavirus pandemic has accelerated digital transformation — and it has implications for how marketers approach AI.
Anindya Datta, CEO and Founder of Mobilewalla, sat down with Marketing AI Institute to share some insights about the AI industry.
Your weekly roundup of the best artificial intelligence news on the web. This week our team is reading about Carnegie Mellon’s undergraduate major in AI, natural language processing for transcribing meeting notes, and more.
Join us on June 18 from 12pm - 1pm ET for this webinar on AI-powered newsletters from the experts at rasa.io.
The industry faces a new challenge—the intelligent automation of writing. It's not coming, it's already here.
How do you use AI to reach your marketing goals better, faster, and more cost-effectively? This free webinar will teach you how.
You can have marketing conversations with leads at scale thanks to AI chatbots. But first, you need to understand the AI tech that makes it all possible.
After years of experimentation with AI, we’ve identified a few key partners who can help you implement AI in your marketing.
This webinar from Mobilewalla and Marketing AI Institute teaches you how to apply AI to your data to produce better insights and better outcomes.
Check out the are the first 20 Short Courses (30-60 minute sessions) coming to the AI Academy for Marketers in July.
WordStream is a platform that helps businesses improve their paid digital advertising efforts with AI. We spoke with the company to learn how it works.
You hear a lot about the power of AI, but can it actually work for your SMB? Ask these questions to find out.
Advertising is one area in marketing where AI is delivering real results today. Read on to learn how to use AI in your advertising.
Content strategy and content creation benefit from data-backed recommendations. Here are some ways to use data for better content.
As part of AI Academy for Marketers, Members can advance their knowledge and capabilities through a formal Certification program.
AI may seem overwhelming, but it has the potential to drive costs down and revenue up. Here are 7 things marketers need to know about the technology.
Insent uses AI to instantly connect you with prospects on your website through conversational marketing. We spoke with CEO Arjun Pillai to learn more.
Calendar is an online meeting scheduling and calendar app that uses AI to save you time. We interviewed the company's cofounder to learn how.
There’s a ton of hype around AI in marketing, and there are 3 big traps marketers learning about AI fall into. Here’s how to avoid them.
CliClap is a marketing solution that uses artificial intelligence to help B2B brands generate more leads. We interviewed the company’s CEO to learn more.
There are lots of ways to use AI at your company. These 3 videos from AI experts are some of the best we've found to understand and leverage the tech.
Mitch Joel joined us at the inaugural Marketing AI Conference (MAICON) to discuss the proliferation of voice assistants and smart audio. Watch the full video now.
There are a ton of resources out there that claim to help you learn AI. Here are the best ones to help you on your journey to understand AI.
YouScan's powerful AI capabilities scan images and text in social media to help you make more informed marketing decisions.
AI Academy for Marketers is an online education platform that helps you understand, pilot and scale artificial intelligence. Click here to learn more.
Click here to learn some of the top books to help marketers better understand and apply artificial intelligence in marketing.
You can enrich your machine learning models to better acquire and retain customers, using third-party data from AI company Mobilewalla. Here's how.
AI TED Talks are an excellent avenue for marketers looking to expand or deepen their knowledge on artificial intelligence. Here are a few we recommend.
Concured solves some major challenges faced by SMB and enterprise content marketers, all thanks to artificial intelligence.
Outlier AI discovers unexpected insights in your data for massive money and time savings. Here's how.
There are some seriously impressive use cases for artificial intelligence in conversational marketing. Here’s what you need to know.
Near is an AI company with the world's largest dataset of people's behavior in the real world. Here's how it can help you become a better marketer.
Katie Robbert, CEO of Trust Insights, talked with Marketing AI Institute to answer some questions about artificial intelligence.
Quality copy is in high demand, but good writers are in short supply. Many brands resort to clickbait to reach audiences, but AI can help.
Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, Paul interviews Tameka Vasquez and David Meerman Scott on the future of marketing.
This artificial intelligence provider is using AI-enabled robots to augment human work and create more human brand experiences.
Natural language processing will transform these five marketing functions for the better.
Dr. Neil Yager, Co-Founder and Chief Scientist at Phrasee, sat down with Marketing AI Institute to share some thoughts and predictions about AI.
The MAICON 2020 agenda is live! And, it features top speakers from companies including IDC, Microsoft, Northwestern University, Persado, Salesforce, Sears, and more.
Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, Mitch Joel explains how to develop your brand voice strategy.
Email newsletters traditionally require a massive time commitment, but there are some smart ways to save time and improve performance.
Christopher S. Penn, Co-Founder and Chief Data Scientist at Trust Insights, sat down with Marketing AI Institute to share some advice about AI.
We sat down with a senior product marketing manager at Yext, which helps businesses answer customers' questions about them online.
Product marketing is constantly evolving. But due to scarce time and the rise of machine learning, AI-enabled marketing solutions are a necessity.
This artificial intelligence marketing tool helps marketers identify, understand, and reach B2B prospects.
With artificial intelligence, B2B websites can sort content and recommend it to visitors, earning more sales.
Are you curious about AI Chatbots? Do you wish you knew more about how they work, and ultimately help you grow faster? Take a look at this article.
With more than 50% of organizations viewing AI as a priority, AI ethics isn’t a hypothetical. This is our new reality, and you need to be prepared to navigate it.
Learn how People.ai uses AI to increase sales and marketing effectiveness.
Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, two MAICON speakers discuss how to get started with marketing AI—specifically with content and email.
Artificial intelligence is reshaping advertising as we know it. Here’s how.
Learn how Brandfolder uses AI to make asset management easy.
All marketers should understand what AI is, how to better achieve business outcomes with AI, and where to apply AI in marketing.
Learn how B2C marketing automation platform Emarsys uses artificial intelligence and machine learning to create 1:1 personalized customer experiences.
Keeping up with the news is hard. That's why our team reads as many artificial intelligence and machine learning articles as possible each week to share the best with you. This week we're reading all about McKinsey's AI value prediction for marketing, Cars.com's matchmaking quiz and more.
Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, two MAICON speakers discuss the boundaries of artificial intelligence.
Artificial intelligence is actually much more approachable than you think. Here's why.
These tools use artificial intelligence to help sales professionals do more with less. Here’s how.
Learn how Linkfluence uses AI to transform how brands do social listening.
Artificial intelligence takes the guesswork and heavy lifting out of newsletters. This is why you should quit the newsletter status quo.
Your competitors’ plans are about to get a lot clearer with this artificial intelligence marketing solution.
How can we learn enough about our entire audience to write emails that account for their personality? AI can help. Here's how.
Christopher Penn joined us at the inaugural Marketing AI Conference (MAICON) to discuss how artificial intelligence (AI) will change marketing forever. Watch the full video now.
6sense offers an AI-powered customer data platform that predicts where account-based marketing leads are in the buying journey. Here's how.
You are probably making one or more epic fails in your content marketing. Here's what they are and how to avoid them.
When it comes to engaging their audiences, brands have their work cut out. AI can help. Here's how.
Every year, CB Insights publishes a list of 100 of the most promising AI startups across industries. Here are the top ones in AI marketing.
Ceralytics is a content intelligence platform that uses AI to predict which content you should create next. We spoke with Ceralytics to learn how it works.
This hidden threat to marketing programs has serious implications for business leaders in 2020.
What did you read this year? We compiled the most impactful posts on marketing artificial intelligence from 2019 so you can catch up before the new year.
Discover tangible use cases for artificial intelligence in sales.
AI is already producing results for marketers who run ads. Here are 6 tools to start exploring.
Xineoh uses AI, including deep learning, simulation, and optimization algorithms, to predict consumer behavior. Here's how.
Jim Sterne, President of Target Marketing of Santa Barbara, sat down with Marketing AI Institute to talk about how marketers need to be using AI.
Automizy is email marketing software that uses AI to significantly boost email open rates. Here's how.
We looked at each use case for AI in social media to see what was actually possible—and what tools to use for each use case. This list is the result.
Meera.ai is a conversational AI platform that helps brands engage with consumers at every buyer journey stage. We talked to the firm's CEO to learn more.
Everything you need to get started with AI—without spending months on research or struggling with difficult jargon.
Marketers need to start using AI and machine learning for real-time insights and intelligent automation. Here's why.
Albert is an AI-powered platform that automatically runs and optimizes paid advertising campaigns. We talked with CEO and founder Or Shani to learn more.
Rashed Haq, Global Head of AI, Robotics & Data at Publicis Sapient, sat down with Marketing AI Institute to talk about the marketing industry's future.
There are a few simple ways to identify and target specific audiences with a technology we all know and love: Google.
In her talk at the Marketing AI Conference (MAICON), Angela Pham, UX Content Strategist for Facebook, discussed “How to Talk to Users in a Machine Learning World.” Watch the full video here.
This webinar teaches you how to explore AI use cases, find AI-powered technologies, and use our practical framework to decide which solutions to pilot.
Zoovu uses AI to drive ecommerce sales. Here's how.
Most marketing agencies don’t know their audience well enough to create an effective pitch. AI can help.
Artificial intelligence can make it more likely that a prospect will open and read your email. Here’s how.
Your best inside sales reps and telemarketers know how to think on their feet. So what’s all the buzz about artificial intelligence (AI)?
Learn how B2C marketing automation platform Emarsys uses artificial intelligence and machine learning to create 1-to-1 personalized customer experiences.
AI is not magic. It is a scientific answer to real-world business challenges. Here's how to use it for real marketing problems.
In her talk at the Marketing AI Conference, Karen Hao of MIT Technology Review discussed, “What is AI?” Watch the full video here.
AI is transforming the way marketers and brands use social media, with tools for ads, creative, insights, and more. Learn about 10 of the influencers leading this charge into an AI-powered future.
Codec uses artificial intelligence to help marketers identify and better understand target audiences. Here's how.
Alyce is an AI-powered platform that matches your prospects with personalized gift selections, so you can drive success with direct mail. Here's how.
Artificial intelligence is making a massive difference in tons of email marketing campaigns. Here are a bunch of ways to use AI for your email marketing.
As marketers, we have the ability to leverage user data to achieve our goals. But, the question becomes, where do you draw the line? What data will your organization capture or buy, and how will you use it to motivate consumers to take action?
How can you use artificial intelligence to do better, more personalized conversational marketing? This post has the answer.
AI has the potential to transform B2B marketing, but marketers should evaluate and pilot AI with some important information in mind.
In anticipation of your 2020 business planning, we are offering a free webinar, Piloting AI: Get Started with Artificial Intelligence, on Nov. 19 at 12 p.m. ET.
Discover tangible use cases for artificial intelligence in marketing analytics.
Purchasing a B2B AI tool can enhance your business, as long as you’re asking the right questions before signing on with a new vendor.
At the first-ever Marketing Artificial Intelligence Conference (MAICON), thought leaders showed marketers what’s coming.
In July, hundreds of marketers gathered in Cleveland, Ohio at MAICON, to better understand AI. This post recaps some of the information-packed sessions.
There are real ways—today—that you can start using AI to improve SEO performance.
B2B marketers have heard of AI, but don’t know how to actually get started. This post has you covered.
AI is already producing results for marketers who run ads. Here’s how to start using it in your campaigns.
In case you missed the inaugural Marketing AI Conference (MAICON) this past July, Paul Roetzer’s opening keynote laid the foundation for marketers getting started. Watch the full video to become a marketing AI pioneer.
At MAICON, we asked marketers to answer two fascinating questions about AI. These are their responses.
SEO for enterprises is changing—and it's never been more critical to drive SEO performance at scale. Here's how.
Read the research that proves content marketing and artificial intelligence go hand-in-hand for lower costs and higher revenues.
Connect your marketing AI technology or service to an ever-growing community of marketing leaders seeking to drive change in their organizations. Request the Marketing Artificial Intelligence Conference (MAICON) 2020 sponsorship kit today for details.
We looked at each use case for AI in content marketing to see what was actually possible—and what tools to use for each use case. This list is the result.
We looked at each use case for AI in content marketing to see what was actually possible—and what tools to use for each use case. This list is the result.
The top 14 content marketing and artificial intelligence influencers you should already be following on social media.
Frase is an AI platform that tells marketers which questions prospects are asking, then helps them create content around those questions.
This post is designed to answer some of those basic questions about AI that content marketers might have about the technology and its potential.
Email marketing is one of the top areas today where you can apply AI to increase revenue and reduce costs. Here's how.
By partnering with AI-powered tools, today’s salespeople can delegate their administrative work and return to their original skill set. Here's how.
Using MarketMuse's AI-powered content intelligence and strategy platform, Tomorrow Sleep increased traffic from 4,000 to 400,000 visitors. Learn how.
At the Marketing Artificial Intelligence Conference (MAICON) July 16 - 18, we chatted with a few of the speakers about their experiences at the event. Watch the full video.
Content marketing is one of the top use cases today for artificial intelligence. Here's how to get started with this powerful technology.
What marketing career pathways will AI unlock? This post explores how to chart your marketing career path in the age of artificial intelligence.
Didn’t get a chance to attend MAICON 2019? Or, were you torn between multiple sessions? Here are 10 of our favorite quotes from the conference.
Check out these six takeaways from our team from the recent Marketing Artificial Intelligence Conference (MAICON).
Microsoft AI news: the company announced it’s investing $1 billion to create insanely powerful artificial intelligence that “can do anything the human brain can do.”
The final day of MAICON 2019 brought more spectacular speakers and breakout sessions. Read a full recap of day three here.
DXi has developed an AI-powered solution that uses machine learning to boost conversions across both ecommerce and brick and mortar businesses. We talked with founder and CEO Srinivas Kilambi to learn how DXi works.
JUST ANNOUNCED: Marketing Artificial Intelligence Conference (MAICON) 2020 To Be Held in Cleveland, July 14 - 16
The 2020 Marketing Artificial Intelligence Conference (MAICON) will be held in Cleveland, Ohio July 14-16, 2020. Register today!
Read this post for a recap on the first full day of MAICON, including main stage keynotes, breakout sessions and much more.
The MAICON 2019 workshops taught attendees to plan, pilot, and scale marketing AI technologies. Here are the top takeaways.
Artificial intelligence has the power to transform our businesses and our careers. See more in this video from the 2019 Marketing Artificial Intelligence Conference.
Forward-thinking B2B marketers know they need to be using artificial intelligence. But how do you actually use it? This post offers 3 suggestions.
One of the top challenges cited by B2B marketers in 2019 should sound familiar. Making sure content marketing is a revenue center. Here’s how AI can help.
There’s a lot of doom and gloom about AI’s potential to automate away jobs. But the reality is that most workers are going to be augmented by machines, not replaced by them. Here’s how.
Artificial intelligence is the new normal in B2C—and it should be the new normal in B2B, too. Here’s how to make that happen.
Are you prepared for MAICON 2019? Get to know this year’s most anticipated sponsors and scope out the best booths to visit.
Your content strategy needs to be using AI if you want to stay ahead of the competition. There are 3 reasons why.
When a global brand like eBay adopts AI to scale their marketing, you pay attention. A new case study shows you how eBay is using AI to automatically write email subject lines.
Read this post for a preview of five speakers taking the main stage at MAICON.
Download the MAICON 2019 mobile app to get the most out of the conference. Create your agenda, network with other attendees, and more.
Artificial intelligence (AI) is everywhere around us. In fact, we use AI more than 100 times a day. Marketing AI Institute Founder and CEO Paul Roetzer explains more on WKYC TV.
Conversica CMO Rashmi Vittal says your next coworker is going to be powered by AI. Here’s why that’s a good thing.
Lately is an AI-powered social media marketing platform that helps marketers scale their publishing and reach. We interviewed the company's CEO to learn how it works.
Consumers expect to get the information they need, when they need it, on-demand—regardless if they’re buying B2C or B2B. This type of personalization at scale is available only with artificial intelligence.
Are the influencers you follow of social media actually real? Meet Lil Miquela, a pixelated "virtual influencer" used by brands like Balmain and Calvin Klein.
Brands want to create better content, faster and at scale, to build trust, engagement and lead flow. Artificial intelligence can help.
Can artificial intelligence create the perfect whisky? Mackmyra Whisky is using Microsoft's Azure to find out.
HubSpot's new AI-powered deduplication tool uses machine learning to clean up duplicate contacts and companies within your CRM.
In this video, MAICON creator Paul Roetzer sat down with speaker Tameka Vasquez to learn more about her conference topic, “Don’t Let Them Scare You, The Future is Marketer + Machine.”
In this post, we’ve curated 10 quotes from Marketing Artificial Intelligence Conference (MAICON) speakers on the current and future potential of AI.
Ellie Mirman, CMO at Crayon, shares with us How to Build a Competitive Intelligence Strategy.
Understand how to leverage artificial intelligence in marketing to empower your sales team.
Understand how to better structure your marketing artificial intelligence projects by learning from industry pitfalls.
AI and Language Testing: Everything You Need to Know About Testing Language to Increase Marketing Performance
Learn how to optimize marketing language with artificial intelligence with a specific focus on language diversity.
We sat down with Sara Hocking, a self-dubbed “regular” marketer who incorporated AI at Grant Thornton LLP, to discuss her journey to piloting AI. See her at MAICON July 16-19, 2019.
CUJO AI is an AI-driven cybersecurity and network intelligence solutions for network operators. We spoke with the company to learn more.
Thanks to advancements in marketing AI, we can use content marketing to make the experience more personal and relevant than ever before.
PathFactory is a content insight and activation platform powered by AI. We spoke with the company to learn more about this B2B solution.
Artificial Intelligence and Machine Learning are at the top of the hype cycle. You will be well served to keep these three Needs and Deeds in mind.
Pepipost is an AI tool that helps you send emails in the most efficient way and with disruptive pricing. We profiled the company to learn more.
Conversational AI allows brands to automate conversations with consumers at any point in their customer experience.
The use of extended reality (XR) in marketing is on the rise. Here’s why.
Artificial intelligence (AI) in marketing is a game changer. But, it’s also intimidating. That’s what Carl Schmidt will address at the Marketing AI Conference (MAICON) this July in Cleveland.
With the right resources, artificial intelligence has made it relatively easy to create deepfakes—fake videos of people that appear and sound very real. Has your brand factored this into your crisis communication plan?
Angela Pham, UX Content Strategist at Facebook, is speaking at the Marketing AI Conference (MAICON) on how her team gives a human voice to machine enabled conversation technology.
We like to think that creativity remains a uniquely human capability. While that may be true, for now, there’s no denying that artificial intelligence holds the power to enhance and inspire our creativity.
Pam Didner overviews how marketers can supercharge their efforts by utilizing artificial intelligence for different sales stages. Find out more in her MAICON workshop "How to Leverage AI for Sales Enablement."
Paul Roetzer sits down with MarketMuse Co-Founder and Chief Product Officer Jeff Coyle to unpack the details of his MAICON session "Making Content Your Competitive Advantage: How to Ensure Every Article Delivers SEO."
How do we evaluate how AI can help or optimize our marketing? There are three main ways.
Smart audio is not something to focus on just because it was the big deal at CES this past year. The story is much bigger than that.
Cortex is set of artificial intelligence technologies that predicts which content consumers will like best. Learn more in our interview with CEO Brennan White.
We spoke with BrightEdge COO Krish Kumar about the transformative effect AI is going to have on SEO.
Artificial intelligence is accelerating the velocity of change not only in marketing but in higher education, as well. Here's how we're starting the conversation to proactively prepare our students.
Using our AI Score for Marketers assessment tool, we’ve asked hundreds of professionals to rate the value of intelligently automating more than 60 common AI use cases.
Brands with content marketing programs have a big problem: Their websites don't rank well, despite all the content they create. Here's how to fix that.
Here are five books for marketers getting started with artificial intelligence, including Automate This: How Algorithms Came to Rule Our World by Christopher Steiner.
AI gives us superpowers, which can be used for good or evil, but it should make us better people, professionals, and brands.
In this 5-episode series, Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing.
Should your entire marketing team be involved in piloting marketing AI projects? How can you ensure those involved are enthusiastic about AI's opportunities?
IBM, PathFactory Sign On as Lead Sponsors for the Marketing Artificial Intelligence Conference (MAICON)
MAICON just announced its first round of sponsors: IBM, PathFactory, Vennli, Conversica, HubSpot, MarketMuse, and PR 20/20.
Companies that use Amazon Web Services get on-demand AI and machine learning services at their fingertips, which help them deploy AI at scale.
There is a race, not just in marketing, but in business and society, to build smarter solutions. What are the ethical concerns of AI in marketing?
By analyzing the millions and billions of visuals that people share everyday, machines are, in fact, able to make your marketing far more intelligent and far more human.
No matter what you start with, there is a very real chance that the first couple marketing AI pilots you run won’t work. Here's what your next step should be.
Certain types of AI are going to transform your career in marketing and sales sooner than you think. One of these transformative technologies is voice recognition.
Will artificial intelligence take your marketing job? The answer may surprise you.
Marketing expert Christopher S. Penn knows a thing or two about artificial intelligence. He even wrote an entire book on it, called AI for Marketers. In my recent video interview with him, he revealed some key insights on AI that marketers need to understand.
There are two primary reasons you should consider seeking AI-powered solutions in your marketing: 1) reduce costs and/or 2) increase revenue.
In part two of the Artificial Intelligence in Digital Marketing, Paul Roetzer and HubSpot product manager of machine learning Kevin Walsh, discuss the reasons marketers should consider AI, how HubSpot thinks about AI in its platform, and what marketers can learn about AI from using Gmail.
Finding any answers from a repository of unstructured data is like searching for a needle in a haystack. AI is here to help.
Just because marketing technology companies claim they use AI, machine learning and deep learning, doesn’t necessarily mean their solutions are actually much more intelligent or efficient than what you’re already using.
The Marketing AI Conference (MAICON), July 16 - 18, 2019, is packed with inspiring workshops and sessions from dozens of top authors, entrepreneurs, AI researchers and marketing executives. Check out these 10 can’t-miss talks, and visit the full agenda to explore all 40+ sessions and 60+ speakers.
This is the course I wish I’d had when getting started on my journey to understanding AI. It’s called AI for Everyone and it’s taught for free on Coursera by Andrew Ng, former lead at Google Brain and the Baidu AI Group.
In part one of a new video series Artificial Intelligence in Digital Marketing, Paul Roetzer and HubSpot product manager of machine learning Kevin Walsh, discuss what exactly artificial intelligence is, how it works in our daily lives and more.
Lucy, created by Equals 3, works as an AI-powered knowledge management assistant that reads and learns every document and data asset that you feed her—she never leaves, never forgets and becomes smarter every day.
What’s wrong with marketing automation software today? It’s largely still manual. But, marketing technology is getting smarter and change is coming, thanks to artificial intelligence.
How should marketers get started with artificial intelligence today? The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That’s how you build executive support for the longer term vision and transformation.
Is your content marketing strategy going stale and no longer resonating with your audience? Then this post is for you.
For most marketers, artificial intelligence (AI) can be intimidating and confusing. Our goal at the Institute is to make is approachable and actionable. Here are three ways to get started.
simMachines uses explainable AI to tell you why it makes the predictions and recommendations it does to optimize your marketing activities. Learn more in this exclusive profile.
Explainability is critical to understanding why an AI system did what it did. Without knowing why an AI system recommends what it does, the business use case for AI in marketing becomes limited.
InsideSales.com’s State of Artificial Intelligence 2018 report dives into the implications of AI for sales and marketing leaders as the tech sees continued adoption.
Your email campaigns reach the consumer without gatekeepers or intermediaries—or so you might think. In fact, you have to get past a mailbox provider’s AI first.
Crayon, an AI-powered competitive intelligence company, just announced $6 million in Series A funding and a 2019 State of Competitive Intelligence Report, which catalogs insights from more than 1,000 competitive intelligence professionals.
Keywords don't ensure you'll be the result Amazon Alexa uses to answer questions. In this week's round-up of the top artificial intelligence articles, we share how to optimize your site for voice search, Adobe's lesson in machine learning and UX, and how to AI-ready your business.
There are billions of pieces of content generated every day online. Read how brands like Coca-Cola are using content intelligence to sift through all that information and turn it into actionable insights for sales and marketing teams.
Artificial intelligence is more than just a marketing buzzword. Learn how to overcome the challenges to implementation and invest now to see real results.
Your weekly roundup of the best artificial intelligence and machine learning news we read about this week. Don't miss InsideSales' new State of AI report, Domino's AI-powered pizza-identifier loyalty program, and more.
The Marketing Artificial Intelligence Conference (MAICON) agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio.
Your roundup of the best stories in artificial intelligence and machine learning. This week we're sharing Kai-Fu Lee's job predictions, the World Economic Forum's approach to ethics and AI, and why Microsoft's CTO thinks all citizens of the 21st century need to understand AI.
Machine learning and deep learning are two different, but related, types of AI that affect the various marketing tools we use for automation.
Email is alive and well—and making marketers a lot of money. And AI-powered email marketing tools are changing the game. Here’s why your brand needs to invest more in email marketing this year.
Your weekly roundup of artificial intelligence and machine learning news. This week we're sharing stories about the #10yearchallenge taking over social media and 2019 AI predictions from industry experts.
We at the Institute read anything about AI that we can get our hands on. This week, we can't stop reading about artificial intelligence's dominance at the Consumer Electronic's Show (CES), the most-needed skills according to LinkedIn, and tips for applying AI to your content marketing tactics.
Struggling with creating a content marketing strategy that works? Check out our free guide to find out how to create data-driven, engaging content.
If you follow the money, sales and marketing technology is trending toward a much more intelligent future.
Looking back at 2018’s artificial intelligence (AI) and machine learning reports, what can we expect this year?
Attribution modeling is the solution to demonstrate marketing’s impact on your business's bottom line. Join us on Feb. 18 at 11 a.m. ET as Trust Insights co-founders Katie Robbert and Christopher Penn lead you through three different types of attribution models.
What did you read this year? We compiled the most impactful posts on marketing artificial intelligence from 2018 so you can catch up before the new year.
Any SME content marketer knows that their competitive advantages over larger organizations include their superior agility, closer connections with customers, and ability to react quickly to the market.
At the Marketing AI Institute, our team reads dozens of articles weekly and shares the best ones here. This week we're reading all about how Kayak is taking risks to own the voice and chat space, what all K-12 students should know about AI, and Taylor Swift's facial recognition security tool.
We're excited to announce the initial group of 15 amazing speakers who will help us make AI approachable and actionable for marketers at the inaugural Marketing Artificial Intelligence Conference (MAICON).
We asked hundreds of marketing professionals to rate the value of intelligently automating more than 60 uses cases. Here are their top 25.
How the retail sector is embracing Content Intelligence and AI to provide a more personalized experience to their customers.
Marketing AI Institute's weekly roundup of artificial intelligence and machine learning. This week we're reading about AI's ability to increase jobs, Google' attempt to squash cultural bias in algorithms and more.
Artificial intelligence has a huge role in determining how effective your email marketing is. Here’s how email marketers should respond.