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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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[The Marketing AI Show: Episode 4] The Dark Side of Social Media

By: Sandie Young
January 21st, 2021

The Marketing AI Show—the podcast that helps businesses grow smarter by making artificial intelligence approachable and actionable—has officially dropped! You can now listen to the first four episodes of the podcast on your favorite podcast app. Keep reading for more on what to expect in episode four.

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[The Marketing AI Show: Episode 3] Can AI Create Content?

By: Sandie Young
January 20th, 2021

The Marketing AI Show—the podcast that helps businesses grow smarter by making artificial intelligence approachable and actionable—has officially dropped!

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2021 State of Marketing AI Report: Entering the Age of Intelligent Automation [WEBINAR]

By: Sandie Young
January 19th, 2021

While the total numbers vary, every major report on artificial intelligence seemingly agrees that its annual financial impact on businesses and the economy will be in the trillions. But, what does this all really mean for marketers?

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[The Marketing AI Show: Episode 2] Microsoft Exec Covers Conversational AI

By: Sandie Young
January 19th, 2021

The Marketing AI Show—the podcast that helps businesses grow smarter by making artificial intelligence approachable and actionable—has officially dropped! You can now listen to the first four episodes of the podcast on your favorite podcast app. Keep reading for more on what to expect in episode two.

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[The Marketing AI Show: Episode 1] Salesforce Leader Discusses the Post-AI Consumer

By: Sandie Young
January 19th, 2021

The Marketing AI Show—the podcast that helps businesses grow smarter by making artificial intelligence approachable and actionable—has officially dropped!

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Artificial Intelligence In Advertising

By: Mike Kaput
January 18th, 2021

In 2018, Lexus released what it called the first advertisement scripted by artificial intelligence. Lexus used IBM Watson to analyze 15 years of “car and luxury brand campaigns that have won Cannes Lions awards for creativity, as well as a range of other external data,” according to Variety. Watson was able to identify which elements from the dataset would resonate with viewers. AI-inspired PR stunt? Most definitely. Yet it also points to a deeper, more important story: AI is the future of advertising.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.